Food marketing materials are a must!

Here’s your wake-up call – what you desperately need are marketing materials for food that can do the selling for you.

What are the marketing materials?

Marketing materials for your food business also known as marketing collateral are any type of material used to communicate your brand’s message. 

Basically, every business should have at least some marketing material for a better brand image. 

In fact, there are so many other marketing channels for food businesses other than direct selling or social media.

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Complete List of Printed Marketing Materials

Even though nowadays consumers prefer finding out about new food products online, printed materials are still beneficial to this day.

After all, the most successful food businesses started off with traditional marketing methods decades ago!

We at Foodipedia are in the business to help food businesses achieve their marketing dreams with effective types of food marketing.

So here is a complete list of marketing materials you may need to improve your brand image effectively.

• • Food business company profile
  • Product packaging and labeling
  • Brochures and handouts
  • Posters and banners
  • Merchandise

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Food Business Company Profile

It may not seem like a food marketing material at first, but it is the most essential and initial document a food business needs.

Certainly, this food marketing strategy can be super versatile to either reach your end-user or even potential investors.

Don’t know how? Here’s how you can write a food business company profile the right way with simple steps.

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Product Packaging and Labelling 

No matter how digital the world will become, one thing that will never disappear is your food packaging. 

Even if you have a small budget, creating amazing packaging is pretty simple.

But, once you’ve spiked in sales, it’s best you follow the packaging and labeling guidelines in Malaysia to reach an even bigger market. 

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Brochures & Handouts

Say what you like but brochures and handouts of food products are one of the timeless food marketing strategies.

Nonetheless, to steer clear of the trash, make it as presentable and creative as you can.

This means no lengthy words, not too much information, and no bizarre color combinations.

Also, you can print out a QR code on them so customers can get more information on your food product. 

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Poster & Banners

How to promote a food product? We’ve all been to pasar malam where countless hawkers sell food and almost ALL of them have some kind of poster and/or banner.

As a result, not only do their regular customers know where to look for them, but newcomers can instantly know what they’re selling.

This applies to packaged food as well. Especially if you’re selling your product in supermarkets, well-designed posters and banners are a quick way to market your product.

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Merchandise

Other than your Instagram influencer’s merchandise, food brands can benefit from offering merchandise as well.

Usually, these include shirts, bags, mugs, and more that have the brand’s colors in their design. 

Moreover, they are typically handed out for free during events, product launches, or promotional deals. 

It is one of the food product marketing ideas for customers to have a constant reminder of your brand and attracts new customers as well.

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Get Marketing Materials for Your Food Business

Although using this marketing materials list won’t show results as clear as digital marketing, they help really well to represent your brand’s image. 

Nonetheless, consistency is key when food manufacturer marketing assets are involved.

So, consider hiring a marketing buddy for your food business to reach your full market potential.

We help food businesses. Are you next?

CONTACT US NOW

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Frozen Food Business

The frozen food industry in Malaysia is forecasted to expand by 7% for the next 3 years.

Today’s frozen food manufacturers are moving forward and breaking the stereotypes of the one key question often asked, “Are frozen food healthy?”

As much as we’re to surprise you, the truth is that freezing doesn’t make food unhealthy. In fact, it completely depends upon the nutritional content of the food that gets frozen.

Freezing is the most natural way of preserving food without relying on unhealthy artificial preservatives like the non-frozen food products often need.

Here are some of the most common frozen foods in Malaysia.

Raw Frozen Food (Pre-cook)	Cooked Frozen Food (Pre-heat/Ready-to-eat)
Frozen meat & poultry	Ready meals & desserts
Seafood	Finger foods
Frozen fruits & vegetables	Bread
Vegetarian soy food products	Pasta

As a matter of fact, the frozen food business in Malaysia is experiencing growth after the pandemic hit. With restricted movement around the nation, people are forced to cook and eat at home.

With many of us working from home, we are also managing our families. So, the easiest way out to provide food on the table fastest is by getting frozen food stored in your fridge from the grocery store or online.

So, now is the best time for you to create maximum sales both traditionally and online.

The first step to making big online sales for your frozen food business is by having an updated business website. You are to show an active online presence and build customers’ trust by regularly updating your website.

If you are yet to have one, worry not, there are many web designers to help set up your online store. (Are you looking for an e-commerce website package for startups and SMEs? Click here now).

Now, let’s find out how to generate continuous increased online sales for your frozen food business.

How to increase online sales fast?

• Connect with your frozen food customers via Whatsapp
• Directly call customers who enquire
• Use enquiry forms
• Provide cooking recipes for customers to download
• “Claim free vouchers” for first-time purchasers

Connect with frozen food customers via WhatsApp

Create a better relationship with your customers via conversational engagement. More often than not, customers prefer contacting the sales team directly to enquire about the services or products.

Also, statistics have shown that enquiry and conversion rates are the highest via WhatsApp compared to other contact channels on a business website. So, don’t miss your leads from even a single visitor.

On another note, WhatsApp enables you to send greetings and follow up with your visitors. You can also have your website directing your visitors to contact you. For instance, you can have this link (https://api.whatsapp.com/send?phone=60123456789) put on your website and change the contact number to yours.

Have you heard of WhatsApp Business App? It is free to download and is built for SMEs. The app makes it easy for you to personally connect with your customers. 

In fact, you will get to highlight your products and services, answer their questions throughout their shopping experience and automate, sort and quickly respond to messages. This way you can attend to your customers faster and more efficiently. So, take on the change!

Directly call customers who enquire

Have a call button widget on your frozen food online store because customers today prefer getting in touch with you directly to enquire about your products and services.

Being a frozen food business owner, you can potentially get enquiries from customers and business vendors. To make their lives easier, the call button widget on your website will help them to find solutions faster.

Additionally, you get to save their contact details for the next follow-ups.  This way, you don’t lose your customers.

Use enquiry forms

If you think that your website visitors will look for a way to contact you if you publish your email address. You’re clearly off track!

Making an enquiry form sounds like a difficult task but it’s easy with the right form builder plugin.

Your contact form triggers an email message to be generated and sent to your email inbox. Then, you get messages from visitors easily without revealing your email address to spammers.

On another end, your website visitors may directly insert their questions and direct them to you without any emailing hassle. Doing so too is only efficient if you revert back the earliest in a few hours.

Provide cooking recipes for visitors to download

Generate leads, nurture them and enhance your online visibility.

The best thing you can share as a frozen food manufacturer and supplier is the various recipes that go along with the food products you sell.

Your target audiences can be homemakers, restaurant owners and even anyone who love your food products.

By incorporating higher value downloadable content such as recipe eBooks, guides or instructional videos, you gain the opportunity to further engage visitors with your business.

Your food online store is surely raising awareness of your brand and is helping to build your reputation as an industry leader.

“Claim free vouchers” for first-time purchasers

Claiming free vouchers is the best thing every website visitor can have.

It could be free shipping vouchers, discounts on your products or even birthday gifts, everyone loves free things. Doing so creates an opportunity for your site visitors to sign up for the vouchers and purchase products almost immediately.

Adding on, you give them a warm welcome and a chance to enjoy your products at a discounted price. With all the data collected, you can later conduct retargeting email marketing campaigns and make your leads your lifetime customers.

Leverage your frozen food online business

All of the features mentioned are essential to creating a gateway to connect to your customers and leads for the long term. Even the bigshots like Google and Apple do it.

Having an online store is a need to build a business on the internet. And, you do not necessarily need a factory running even if you’re an SME. A website is all you need to start getting mass orders.

Suggested read: Food Business Guide to Mass Production 

Consistency and problem-solving information are keys for every food business including frozen food products.

So, consider teaming up with a professional digital marketer to reach your full online market potential.

We help food businesses. Are you next?

CONTACT US NOW

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Jual Produk Sejuk Beku Online

Online adalah platform yang terbaik untuk menjual produk sejuk beku online.

Pandemik telah mengubah cara berniaga untuk semua perniagaan di Malaysia.

Dengan lockdown serta-merta dan perintah pergerakan, ramai yang mencari makanan laut sejuk beku dalam talian.

Jika anda menjual makanan laut sejuk beku, pembuat makanan laut sejuk beku, pemilik kedai makanan laut sejuk beku runcit atau peniaga lain yang berkaitan, ini tips yang anda kena tahu.

Kini, anda boleh menjual seafood sejuk beku online di Malaysia tidak kira jarak penghantaran dan memastikan kesegaran makanan laut terjaga sepenuhnya.

Cara-cara untuk berniaga makanan laut sejuk beku secara online

• Bekerjasama dengan nelayan
• Buat laman web e-dagang
• Menjadi partner perkhidmatan penghantaran
• Mengekalkan kesegaran makanan laut
• Pemasaran social media
• Jalankan Facebook Ads
• Menambahbaik content marketing

Bekerjasa dengan nelayan

Pertama sekali, anda perlu mencari nelayan yang dipercayai untuk mendapatkan stok makanan laut segar dari laut. Ianya lebih baik jika anda boleh jalankan perniagaan dengan nelayan yang menangkap pelbagai jenis makanan laut yang anda inginkan.

Jadi, perkara utama di sini adalah untuk mengetahui permintaan makanan laut dan mencari nelayan yang boleh memenuhi saiz permintaan anda.

Buat laman web e-Dagang

Platform terbaik untuk menjual makanan laut sejuk beku adalah di website e-dagang anda. Ini kerana anda hanya perlukan satu tempat untuk sebarang jenis transaksi.

Anda juga boleh menggunakan platform dalam talian lain seperti social media untuk melakukan pemasaran digital efektif untuk ke website anda untuk pembelian.

Selain itu, laman e-Dagang adalah pilihan yang lebih baik daripada platform online seperti Lazada dan Shopee kerana terdapat kurang pesaing.

Menjadi partner perkhidmatan penghantaran

Selepas menyediakan shopping cart e-dagang, anda perlu membina kepercayaan pelanggan anda dengan menyediakan COD ke lokasi terpilih dan menawarkan jaminan wang dikembalikan 100%.

Untuk lokasi yang lebih jauh, anda boleh bekerjasama dengan agensi perkhidmatan penghantaran untuk partnership jangka panjang.

Perniagaan anda akan dapat banyak permintaan yang mempunyai kelebihan dan perkhidmatan mewah sedemikian.

Mengekalkan kesegaran makanan laut

Jika anda adalah small business, pilihan terbaik adalah untuk menyimpan makanan laut yang ditutup rapat dalam kotak penyejuk. Tetapi, anda perlu menyimpannya di dalam peti sejuk sebelum penghantaran.

Jika skala perniagaan anda lebih besar, sewa trak penyejuk atau milikinya sebagai pelaburan bergantung pada jumlah keuntungan yang anda peroleh daripada perniagaan anda.

Pilihan lain ialah bekerjasama dengan penghantar produk sejuk beku untuk menghantar makanan laut beku kepada pelanggan anda.

Pemasaran social media

Seperti yang dinyatakan sebelum ini, anda boleh menggunakan media sosial untuk jalankan marketing anda dan mendapat pelanggan dengan mengarahkan mereka ke laman web perniagaan anda.

Social media merupakan salah satu platform terbaik untuk anda memasarkan produk sejuk beku online anda kerana terdapat banyak potensi untuk pelanggan. Tetapi, anda juga perlu mengenalpasti platform media sosial yang terbaik untuk sampai ke pelanggan target anda.

Jalankan Facebook Ads

Facebook Ads adalah penting untuk orang ramai tahu kewujudan perniagaan anda. Tetapi, jangan siarkan iklan tanpa perancangan yang betul.

Sasarkan iklan anda kepada target yang tepat dengan mencipta persona pembeli. Buat analisis dan isikan ciri-ciri dan latar belakang kewangan mereka. Kemudian, anda akan mendapat kumpulan pelanggan yang betul dan berpotensi tinggi.

Penambahbaikan content marketing

Akhir sekali, kongsikan penyelesaian kepada masalah yang mungkin pengikut anda hadapi. Dengan cara itu anda dapat membina reputasi dan meningkatkan kredibiliti anda dengan pelawat dan pelanggan anda.

Beberapa pemasaran content yang boleh anda cuba adalah:

• Penulisan blog
  Pemasaran e-mel
  eBook atau resipi yang boleh dimuat turun

Pastikan kualiti makanan laut segar beku anda dengan perancangan yang berkualiti

Walaupun COVID-19, sesiapa sahaja boleh menjalankan perniagaan dalam talian.

Jadi, jika anda masih belum online-kan perniagaan makanan laut beku anda, sekarang adalah masanya! Kami adalah ‘sales team’ anda untuk meningkatkan marketing produk anda dengan strategi digital marketing yang terbaik.

Kami juga boleh design packaging produk dan berikan tips untuk pembungkusan dan pelabelan yang diiktiraf KKM. Hubungi kami sekarang untuk perundingan percuma!

Tips lain dari kami: Bagaimana Mendapatkan Maklumat Pemakanan Produk Anda di Malaysia

[contact-form-7]

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Sell Frozen Seafood Online

The pandemic has changed business approaches for all businesses in some way or another.

With occasional lockdowns and restricted movement orders, many people look for sellers who sell frozen seafood online.

 

Ideal for: All frozen seafood sellers, frozen seafood makers, retail frozen seafood shop owners and other related merchants.

Today, you can sell frozen seafood online in Malaysia regardless of the distance of delivery and without disregarding the freshness of the seafood.

How to start selling frozen seafood online in Malaysia?

• Partner with fishermen
• Create an e-commerce website
• Partner with delivery services
• Maintain the freshness of seafood
• Participate in social media marketing
• Run Facebook advertisements
• Associate in content marketing

Partner with fishermen

First thing first, you need to look for fishermen for a partnership to get seafood stocked fresh from the sea. So, it’s best if you can run the business with fishermen who catch a variety of seafood and of the sizes you’re looking for.

So, the key here is to know what the demand for seafood is and look for fishermen who can cater to the demand size.

Create an e-commerce website to sell the frozen seafood

The best place to sell the frozen seafood is on your e-commerce website. The reason being, you will only have a single place for any sort of transaction.

You can use other online platforms too such as social media to do digital marketing and direct leads to your website for purchases.

Also, e-commerce is always a better option than online stores such as Lazada and Shoppee because there are less competitors.

Partner up with delivery services

After setting up an e-commerce shopping cart, the next best thing to do in order to build customers’ trust is to provide cash on delivery to selected locations and offering a 100% money-back guarantee.

For locations further than your capability, you can work together with independent delivery service agencies for long-term partnerships.

Your business will be more in-demand having such advantages and high-end services.

Maintain the freshness of the seafood throughout the delivery

If you’ve started small, then you can always opt to store the sealed seafood in a cooling box. But, remember to store them in the freezer before delivery.

If your business scale is bigger, you can either rent a cooler truck or own one as an investment depending on the amount of profit you make from your business.

Another option would be partnering with cooling transporters to deliver the frozen seafood to your customers.

There are many ways to make things work. You just need to know what mass you’re catering to.

Frozen seafood business needs social media marketing

As mentioned earlier, you can use social media to run your marketing and convert visitors into leads by directing them to your business website.

Social media is definitely one of the best platforms for you to market your seafood products because the buying community is there. But, you also need to identify the right social media platform to reach out to your audiences.

Run Facebook advertisements for your frozen seafood business

Running Facebook ads is important to let people know your business exists and solves their problems. But, don’t run ads without planning.

Target your audience accurately by creating a buyer persona. Analyze and describe their characteristics and financial background. Then, you’ll get the right group of fish.

Add values by doing content marketing

Lastly, share solutions to the possible problems that your followers are experiencing. That way you get to build your reputation and increase your credibility with your visitors and customers.

Some of the content marketing that you can take up are:

• Blog writing
• Email marketing
• eBooks or downloadable recipes

Your fresh-frozen seafood will make delicious seafood dishes

So, if you’re yet to go online with your frozen seafood business, now is the time to go online and expand your business reach. Hit us up for detailed consultation!

In spite of COVID-19, anyone can run a business online.

On a side note, if you’re looking at proper food packaging for your frozen food, you can reach out to us too. Our designers have the right things to suggest.

More Foodipedia tips: Effective Food Product Marketing Strategies for Local Business Owners in 2021

[contact-form-7]

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

The Sambal Nyet Phenomenon

It only takes an idea to build a food startup. However, it takes a lot more to make it succeed. 

All you need is smart marketing and branding. Sounds simple enough right? Remember, as the saying goes, Rome wasn’t built in a day.  

But, what if we told you the secret to a successful food product launch? How does selling 10, 000 units in under 1 hour sound? 

Let’s uncover this foodpreneur beginner’s marketing strategy and branding to help you get that ‘SOLD OUT’ notification too!

Your Target Audience

Clearly defining your target audience helps you to strategize your food business startup marketing. It isn’t possible to expect EVERYONE to buy your food product. 

So, identifying who your end-consumers are, in this case for the sambal market, will significantly guide you to create better content and engagement to exclusively connect with them. 

As for Sambal Nyet, the founder of the small food business targeted his own social media followers. However, before the actual launch, he grew his follower count by creating content that people love – simple cooking videos.

Not long after, his food startup branding strategy together with his bubbly personality helped him gain thousands of followers (potential buyers) in just a few months.

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Solve a Problem

Sure, you can go ahead and sell your special recipe food and hope for the best, but creating a food product that solves your target audience’s problems will form a wider market.

In the case of Sambal Nyet, it may seem like only a side dish to pair with main dishes, but it was presented as the star of any dish. 

This is because Sambal Nyet is a quick fix to an easy meal for those too busy (or lazy) to prepare food. How’s that for branding strategy for startups?

What’s more is that the Sambal Nyet founder created videos on the ideal way to eat Sambal Nyet – with freshly cooked rice and fried egg, instant noodles, and fried chicken. 

This sambal marketing certainly spoke to the hearts of university students, office workers, and spicy food lovers.

More Foodipedia tips: Selling Food for Profit vs Selling Food you Cook Best

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The Pre-launch Strategy for a Food Startup

Usually, Nike, H&M, and Swarovski use this unfailing marketing strategy for added suspense and boost people’s excitement.

But who said this can only big brands can apply this? Over time, even small businesses use this super strategy to boost their sales during the launch.

The Sambal Nyet team meticulously and cleverly planned their pre-launch. Here’s how.

5 days before launch

The founder announced he was going to launch his own product soon. Thousands of his followers couldn’t wait to know what it was. 

4 days before launch

He then shared a 1-minute video on his social accounts explaining the raw ingredients, process, quality control, and packaging of his food product. 

This sparked the interest of his followers who appreciated his transparency by letting them know how particular he was in the making of Sambal Nyet. 

3 days before launch

He announced a few other things such as the price, level of spiciness, where to purchase, and the release date.

His followers were ecstatic to know what was in store for them (literally!). Instantly, his eager buyers locked the date in their calendars to get their hands on the awaited Sambal Nyet.

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Post-Mortem of Food Startup Launch

Surely, it isn’t traditional for a food business to actually share its product launch post-mortem to the public. But that isn’t the case for the Sambal Nyet team. 

Even though they sold out 10, 000 jars of Sambal Nyet in under an hour, it wasn’t ALL a success. 

The founder of Sambal Nyet listed out some of the weaknesses they had and how they will overcome them in the future. 

1. Since Sambal Nyet is only sold on Shopee, as a rookie foodpreneur, it was tricky to figure out the system. As a result, this led to a delay in shipping. 
2. Also, it was a super long process to package each parcel securely. Because they packaged Sambal Nyet in glass jars, they took extra care to bubblewrap each jar extensively so it wouldn’t break or leak during delivery. 
3. Another weakness they found was the process of sambal packaging. Since the food production was too much to handle, they decided to invest in bottling, labeling, and sealing machines for a smoother and quicker process to packaging sambal. 

The Sambal Nyet team was not afraid of sharing their weaknesses for everyone to see. Instead, people commended it because it indirectly helps other food business startups to market food products.

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The Recipe for Success for a Food Startup

The main takeaway from the Sambal Nyet phenomenon is that the recipe for success is to strategize, strategize, strategize. 

Evidently, not everyone can replicate this journey but the right food marketing strategy can certainly up-level your brand in the market. 

So, if you have an idea to sell packaged food in your home-based kitchen but don’t know how to market a food product, you’ve come to the right place. 

Get food product marketing strategies specially made for your food business by expert marketing strategists in the food industry. 

More Foodipedia tips: Effective Food Product Marketing Strategies for Local Business Owners in 2021

We level up food businesses. Is yours next?

Get in Touch with Us

Frozen Food Business

The frozen food industry in Malaysia is forecasted to expand by 7% for the next 3 years.

Today’s frozen food manufacturers are moving forward and breaking the stereotypes of the one key question often asked, “Are frozen food healthy?”

As much as we’re to surprise you, the truth is that freezing doesn’t make food unhealthy. In fact, it completely depends upon the nutritional content of the food that gets frozen.

Freezing is the most natural way of preserving food without relying on unhealthy artificial preservatives like the non-frozen food products often need.

Here are some of the most common frozen foods in Malaysia.

Raw Frozen Food (Pre-cook)	Cooked Frozen Food (Pre-heat/Ready-to-eat)
Frozen meat & poultry	Ready meals & desserts
Seafood	Finger foods
Frozen fruits & vegetables	Bread
Vegetarian soy food products	Pasta

As a matter of fact, the frozen food business in Malaysia is experiencing growth after the pandemic hit. With restricted movement around the nation, people are forced to cook and eat at home.

With many of us working from home, we are also managing our families. So, the easiest way out to provide food on the table fastest is by getting frozen food stored in your fridge from the grocery store or online.

So, now is the best time for you to create maximum sales both traditionally and online.

The first step to making big online sales for your frozen food business is by having an updated business website. You are to show an active online presence and build customers’ trust by regularly updating your website.

If you are yet to have one, worry not, there are many web designers to help set up your online store. (Are you looking for an e-commerce website package for startups and SMEs? Click here now).

Now, let’s find out how to generate continuous increased online sales for your frozen food business.

How to increase online sales fast?

• Connect with your frozen food customers via Whatsapp
• Directly call customers who enquire
• Use enquiry forms
• Provide cooking recipes for customers to download
• “Claim free vouchers” for first-time purchasers

Connect with frozen food customers via WhatsApp

Create a better relationship with your customers via conversational engagement. More often than not, customers prefer contacting the sales team directly to enquire about the services or products.

Also, statistics have shown that enquiry and conversion rates are the highest via WhatsApp compared to other contact channels on a business website. So, don’t miss your leads from even a single visitor.

On another note, WhatsApp enables you to send greetings and follow up with your visitors. You can also have your website directing your visitors to contact you. For instance, you can have this link (https://api.whatsapp.com/send?phone=60123456789) put on your website and change the contact number to yours.

Have you heard of WhatsApp Business App? It is free to download and is built for SMEs. The app makes it easy for you to personally connect with your customers. 

In fact, you will get to highlight your products and services, answer their questions throughout their shopping experience and automate, sort and quickly respond to messages. This way you can attend to your customers faster and more efficiently. So, take on the change!

Directly call customers who enquire

Have a call button widget on your frozen food online store because customers today prefer getting in touch with you directly to enquire about your products and services.

Being a frozen food business owner, you can potentially get enquiries from customers and business vendors. To make their lives easier, the call button widget on your website will help them to find solutions faster.

Additionally, you get to save their contact details for the next follow-ups.  This way, you don’t lose your customers.

Use enquiry forms

If you think that your website visitors will look for a way to contact you if you publish your email address. You’re clearly off track!

Making an enquiry form sounds like a difficult task but it’s easy with the right form builder plugin.

Your contact form triggers an email message to be generated and sent to your email inbox. Then, you get messages from visitors easily without revealing your email address to spammers.

On another end, your website visitors may directly insert their questions and direct them to you without any emailing hassle. Doing so too is only efficient if you revert back the earliest in a few hours.

Provide cooking recipes for visitors to download

Generate leads, nurture them and enhance your online visibility.

The best thing you can share as a frozen food manufacturer and supplier is the various recipes that go along with the food products you sell.

Your target audiences can be homemakers, restaurant owners and even anyone who love your food products.

By incorporating higher value downloadable content such as recipe eBooks, guides or instructional videos, you gain the opportunity to further engage visitors with your business.

Your food online store is surely raising awareness of your brand and is helping to build your reputation as an industry leader.

“Claim free vouchers” for first-time purchasers

Claiming free vouchers is the best thing every website visitor can have.

It could be free shipping vouchers, discounts on your products or even birthday gifts, everyone loves free things. Doing so creates an opportunity for your site visitors to sign up for the vouchers and purchase products almost immediately.

Adding on, you give them a warm welcome and a chance to enjoy your products at a discounted price. With all the data collected, you can later conduct retargeting email marketing campaigns and make your leads your lifetime customers.

Leverage your frozen food online business

All of the features mentioned are essential to creating a gateway to connect to your customers and leads for the long term. Even the bigshots like Google and Apple do it.

Having an online store is a need to build a business on the internet. And, you do not necessarily need a factory running even if you’re an SME. A website is all you need to start getting mass orders.

Suggested read: Food Business Guide to Mass Production 

Consistency and problem-solving information are keys for every food business including frozen food products.

So, consider teaming up with a professional digital marketer to reach your full online market potential.

We help food businesses. Are you next?

CONTACT US NOW

---

DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Selling food can be tough but look on the bright side! Why? Everyone needs to eat.

Nonetheless, the journey from your kitchen to your consumer’s plate can be a rocky one. More so if you don’t know what your goals are from the get-go. 

You can either choose to sell popular food or food you know how to cook best. Don’t be disheartened. There’s no right or wrong in this. 

Here’s what you need to know about both to get you on track – in this case, the shelf!

Selling food for profit

Everyone is looking for a quick buck. Some people are just in business for the money – but there’s nothing wrong with that. But is selling food profitable?

You can either duplicate a recipe or sell packaged food from a manufacturer. Sounds simple enough but there are other things you should consider other than the profit margin on food products. 

The demand already exists

If you pass hawker stalls, there are bound to be lots of banners with the word ‘viral’ – sometimes for the same food! 

I still remember when Tealive released their signature Bang Bang line of drinks, boba was ALL the rage. Soon enough, almost every roadside was selling their own inspired boba milk drinks. 

The main takeaway from this is to be an opportunist. However, this type of business tends to not last long because the ‘trend’ is just a phase.

Huge Competition

Since you’re looking to sell popular food, one thing you should expect is competition. With so many people selling the same product, your marketing strategy sets you apart from the others.

Just like Yong Mama, the seller of prawn murukku, realized a lot of people were also selling murukku. So, they revamped their brand and packaging to stay above their competitors.

Low profit margin

It is inevitable that when you’re selling something so in-demand, there is a higher risk of a net loss or negative margin.

A lower profit margin indicates the business makes less money per sale. This is due to a lower sales price, a higher cost, or even both. Hence, the total sales should rise to cover such a loss, or else the total gross profits will fail.

If you’re afraid of this happening, find the most profitable food items to sell to kickstart your food business.

Fast selling

One of the main reasons people prefer selling popular food is because it sells fast. Since it’s fast selling, you won’t have to worry about wastage.

Especially if you’re smart with your marketing strategies. By setting a great deal with your food products, customers will swarm to buy from you rather than your competitors. Now all you need to do is decide what are the best snacks to sell for profit.

Selling food for passion

There are many out there who are passionate about cooking. Most start a business from it because of the support from family and friends.

Be that as it may, what you choose to sell must taste good if you even wish to make it in the food industry. No matter how passionate you are, without a marketing strategy, you could be out of business sooner than you thought.

Create your own demand

Let’s say you’re thinking about selling a special sambal inherited from your family, but you just don’t know if other people would buy it.

If you’re truly passionate about it, this wouldn’t faze you. With hard work, perseverance and the right strategy, you could successfully create your own demand.

Less competition

With such a small market, you’re looking at little to no competition at all! The competition will be the least of your worries and if what you’re selling tastes good, you’ll be the top seller without a doubt!

A recent example would be Khairul Aming’s Sambalnyet. There were little to no sellers making this type of sambal but that didn’t stop him. Coupled with the right marketing, his first launch of 10, 000 units were sold out in under an hour!

However, less competition isn’t all that great. Frankly speaking, lower competition means consumers aren’t searching for your product which leads to lower demands. Hence, what you need to do is find the best food marketing strategy that can profit your business.

Higher profit margin

If you’re selling food with lower demand, you can set the price significantly higher than the costs used in production.

This is because of the lower competition so you can set the market price of your product. If your sales are high, costs are low and your margins are good, your net profits will rise!

Slow sales

It takes the right marketing strategies for food products to really succeed in sales in the initial stage. Since the demand is low, there won’t be as many buyers.

Honestly speaking, it will take a long time before you’re really satisfied with the number of sales. That’s why you need a professional marketing team so all your food brand marketing efforts don’t go to waste.

Suggested read: 10 Effective Food Product Marketing Strategies for Local Business Owners in 2021

Get the right marketing team for your food business

We’ve listed down the pros and cons for selling food people love and selling food you love cooking for profit. Now you know which goal fits you the best.

After that, all you need is to decide what is the best food to sell for profit and a food marketing agency (us!) to help your business grow to its full potential. 

We help food businesses. Are you next?

CONTACT US NOW

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

If you are in the Ready-To-Eat (RTE) food industry, then you need to up your branding game to enjoy the larger share of the pie with so many RTE food brands out in the market.

Food product marketing is crucial at this point in time for your business and services to reach more people.

As exciting as it is, the RTE food industry relies heavily only on our five senses. With so much to be responsible for, you need to think of ways to market your products regardless of the size of your business.

So, here are the 10 effective food product marketing strategies that work in 2023.

How to market food products in 2023?

• Brand position your business
• Package your food product
• Make a statement with your unique selling point
• Blog about your food products and services
• Start an email marketing program
• Thrive through social media marketing
• List your food business on websites
• Host festive and seasonal offers
• Partner with other brands
• Re-invent your food business image

Brand position your food business

First, decide what you sell and then identify yourself with the type of RTE food you offer.

Then, make people aware that your RTE food products are yummy and many people love it too. On top of that, you could even highlight that your food is easy to cook, is a healthier option or instant to make. Or even, helps busy working mothers to prepare food quickly. Your brand capabilities and how you are different from your competitors are crucial for you to share.

The simplest example of a brand that practices brand positioning is F&N 100PLUS. When it was first introduced in Malaysia, people were not aware of the benefits and goodness of consuming the isotonic drink. But, as years passed people started becoming more health-conscious and more involved in sports getting to know of the 100PLUS brand introduced by F&N.

The most prominent brand positioning done by the branding team was that they identified who their targeted audience was and represented models and characters as the possible consumers. Hence, their biggest success to be the most wanted brand in almost every sports event.

Remember, you do not need everyone to be your customer. You only need to be famous among your group of customers. So, get specific!

Also, you should think of ways to market your products in retail stores around areas where a big number of people are aware of your products as well as your online websites. Be the first one of a kind in that area and people will know you first for your food products and yummy-ness.

So, be sure of your group of the target audience before making any move. More often than not, it is essential to know what you are also expecting from your customers. Study them well and get into action!

Package your food product

Let’s go by the old adage, “A book IS judged by its cover” in the same way a product is judged by its packaging.

One of the biggest ingredients in your food product marketing that every marketing professionals concentrate on is the packaging of the product. It’s not just the material whatsoever. Starting with the basic logo design of your brand to the colours and font as well as the details to display on the packaging before presenting them on the table.

We remember the Coca-Cola personalized packaging once upon a time. It was in fact a brilliant idea to incorporate the messaging, “Share a Coke with…” into their packaging which was simply to place names on their bottles. Not only did the packaging campaign help bring consumers to the soda aisle searching for their friend’s names or their own but it also helped create a more personal relationship with their customers.

So, there’s so much to learn about food product packaging that you may want to stay updated about. Even the colour combination of your packaging can be a trademark for your brand – like Coke Red.

Suggested read: Design your RTE food packaging to market in 2023

Make a statement with your unique selling point

If you’re looking at expanding your food business to international markets, you might also be looking for business partners or investors. The biggest potential that most investors or partners see is the Unique Selling Point (USP). 

Not to forget the ROI (Return on Investment) for your food business. Be on a constant lookout for methods your products can continuously attract returning customers and new ones. They can be anything from producing new flavours of munchies every month or even a series of different products targeting different groups of consumers.  

Let’s take Baskin Robbin’s as our role model. From their SWOT analysis, they have identified several elements to continuously attract returning customers and create new ones. They are first a global ice cream chain expanding franchises to increase visibility in any country or area.

They originally had 31 flavours for each day of the month and now has expanded to over 100 flavours made from quality ingredients and flavours that people will definitely love. For a long time before, they limited themselves to their stores to make themselves exclusive. But on a bigger outlook, they have included healthier products as well.

Baskin Robbins is made easily available and have different scoop and quantity options available for their customers. With great customer service, they have maintained a good reputation for serving customers for a long time. Not to forget that they allow their customers to taste the ice cream choices before buying them.

The best of all, Baskin Robbins is keeping up with trends. A good company keeps itself updated with trends. This company had been doing so for a long time as they have made flavours based on popular television shows.

So, with so much to offer, your business will have a continuous sale and investors will be interested to invest in your RTE food business.

Your sales approach too can be of long, medium or short term plan. Whatever the planning, they lie in your hands. Also, don’t forget that the first impression includes your food packaging too.

Blog about your food products and services

Your online approach for your business starts with an online platform. And, your SEO strategy begins with an online blog. The best place to begin is by having your own blog on your business website. You can also integrate the webpage with your social media accounts on Facebook, Instagram and Twitter. Then, each post gets multiplied and creates a positive impact.

Blogging is one of the best communication channels you can have to create a huge following for your brand. You can as well begin partnering with professional food bloggers and ask them to review or write about your food products, business and services.Doing so, you end up reaching out to more people and can enjoy a more dominant online presence.

Start an email marketing program

You can create a monthly or annual schedule so that your posts are relevant and spaced out throughout a period of time. Just when people are forgetting you, you need to do something so they remember you again. A better way to remind people of your products and goodness is by practising an email marketing campaign.

The biggest most important factor in emails is the email subject. A well-written email subject will automatically increase email open rate. So, are your words intriguing?

Basically, emails are quick and easy to send and all you need is an email listing of your potential and existing customers. Plan your campaign well and enjoy the fruit of the effort.

Thrive through social media marketing

Do you know how much of an impact your Twitter page header design has when it comes to online marketing? A company like Burger King is famous today for being so cool and relatable with the current generation at that time.

Today, Instagram is one of the biggest platforms where RTE food businesses can thrive through social media. People love clicking pictures of food and that includes me and you. So, not only are you posting pictures of your food products and events you host but also reviews that people post of your food with pictures and videos.

Not to forget the 2023 trend, TikTok that assists in creating a bigger number of followers and community virtually. Take advantage of as many social media as possible and learn how to make use of them the right way.

List your food business on websites

There are many e-commerce platforms that are focused on food and delivery such as FoodPanda and GrabFood in Malaysia that you can make use of. Today, you can purchase more than fresh food from these applications. Plus, huge traffic is on the apps and websites. So, why not take advantage of them as well and enjoy a marginal commission to the platform.

Then again, remember to strategize your plans accordingly so every effort that you make in marketing your food product produces positive results.

Host festive and seasonal offers

Even without hosting special events, you can always procure a large number of customers through offers and discounts on occasions. Occasions like New Year, Chinese New Year, Hari Raya, Thaipusam, Malaysia Day, Independence Day, Business Anniversary, Deepavali and Christmas are a few of the best times you can go with offers and discounts.

You can also work with other brands to host giveaways that are a trend today on social media. Highlight the offers and what they save from the usual days.

Partner with other brands

As mentioned above on associating with other brands, it is an opportunity for a more marketable product by simply making sure that your products are highlighted in your marketing campaigns. The most obvious brand that practices this is Coca-Cola. You can see it incorporated with McDonald’s and Dominos which are international brands.

So, this could be one of the best food business expansions you can consider doing being an Asian brand. Affiliations always give consumers more confidence to try your product offering. So, give it a go!

Re-invent your business image

From Madonna to Kellogg’s characters in packaging, all brands go through a revamp over a period of time to stay relevant with the current consumers and by refreshing their image. Looking at the Coca-Cola bottle packaging too makes us realise the evolution the brand has gone through to sustain in the market.

While some companies enhance their logos very often, RTE food joints find it easy to give their products and product packaging a fresh feel and look by simply changing the colour scheme and improving the quality of products.

On a side note, if you plan to enhance your brand logo without disregarding the brand identity, make sure to not overdo it. Then, your regular customer will no longer recognize you.

Strategise, run and trace your food product marketing progress

Your RTE food products not only need you for digital marketing but also stand out on shelves so your consumers stay loyal to you. So, upgrade your food packaging designs, get advanced digital marketing campaigns done and keep improving the quality of your product.

Consistency and details are keys for every food product marketing strategies as well as food packaging designs. 

So, consider hiring a food product marketer for your food business to reach your full market potential.

We help food businesses. Are you next?

CONTACT US NOW

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.