Tips for SMEs to Boost Online Food Sales
Nowadays, more and more food businesses have made the ultimate decision to go online so you should too. But it’s not enough to have an online presence, you need to learn the knick-knacks to boost online food sales via online marketing.
The competition among food businesses is fierce in Malaysia. So, you’ll need to give your all to boosting your sales. Hence, we’re here to help you out with 6 food business marketing strategies that promise to boost your food product online sales and gain attention from growling stomachs everywhere.
What is meant by online food marketing?
Basically, successful online food marketing will enhance your business brand image which help your current and potential customers find you online. Think of it as your very own virtual marketing mate that can generate both organic and paid conversions that will help you with increasing traffic to your website or social media platforms. Which then contributes to boosting your sales online.
With that said, it’s a relatively easy process but finding the right resources can be time-consuming and risky. You need a smart online marketing strategy that intensifies your food marketing campaigns. So, the key here is to optimize and automate your marketing plans.
Digital Marketing Campaign
We’ll keep this simple and straightforward. Basically, a digital marketing campaign involves Google Ads, Facebook Ads, and more marketing strategies suitable for your food business.
Many think these campaigns are too time-consuming or expensive but with the right planning, it is not difficult to coordinate campaigns for your food business. In fact, to make your customers curious about tasting your food product, an online marketing campaign is crucial.
How to create a digital marketing campaign?
- Define your customer via a marketing plan.
- Choose your target audience on your choice of online platform.
- Plan your budget from the campaign.
- Create appealing and converting content relevant to your food product.
- Track and monitor online campaign performance.
How to Market a Food Product Online?
Create engaging content for your consumers especially if you are a startup or an SME with a small marketing budget. Because content marketing can go a long way in creating revenue.
When was the last time you did something for the first time for your food business?
You could either raise brand awareness, stir up a buzz around a new food product, build an engaged community, widen your customer base or demonstrate a strong following to potential investors, bulk orders, or partnerships.
Tips for a successful food content marketing strategy:
- Tell your unique brand story consistently
- Conduct proper market research
- Do your keyword research to produce relatable content
- Be creative with your approach to food-related content
- Reuse the same content in a different angle
- Share your content on the platforms you have the biggest traffic
Proper and thorough market research is a whole new chapter by itself that you need to prioritize. With the details found, you can easily make wonders creating different content for your customers.
Social media marketing
Social media is no mystery for people to share moments of life with pictures and videos. Food is a huge part of their good moments. With the COVID-19 outbreak, all businesses are on social media – as another online food marketing strategy. Everyone will share more!
Let the world know you exist. Show proof that your place is better than your competitor’s. Just make them stop by.
Personalized email marketing
If you’re a small food business and want to compete with global food brands, it can be difficult and challenging. While media and street ads are costly, email marketing will be the next best digital marketing for food products to create connections and gain customer loyalty. Focus on the differences to stand out in the competition.
What are the advantages of email marketing?
- Attracts new customers
- Appreciates existing customers
- Keeps customers returning
- Builds stronger customer relationships
- Promotes deals
- Invites subscribers to your special events
We all feel pleased when we are personally invited to food product launching events right? Personalized email marketing work the same way.
Google My Business
Your food business needs to be visible on Google. What many people don’t know is that there is a third entity that needs optimizing which is the Google business listing.
Your Business Profile significantly highlights your best features and gets potential customers to quickly find you, learn about and engage with you. The best part is, it’s completely free!
How to optimize Google My Business?
- Claim your Business Profile
- Complete every section of your Google My Business account
- Be careful with contact information
- Mark off applicable attributes
- Write a complete description
- Publish posts weekly
- Upload photos weekly
- Answer questions
- Respond to reviews
- Add products/services
- Set up messaging
- Maintain Business Profile
Then, watch the magic happen! Or, let us make the magic happen for you. (Hint: We are good at it!)
How do I advertise my food business?
The first thing anyone does when looking for food to buy is Google. When they search for the keyword you implement in your Google Ads, your food business must appear first.
Use Google Adwords to rank above your competitors in Google search results. Google Ads for food businesses is one of the best marketing strategies for food products to reach potential customers, build your brand and grow your online presence.
How do you optimize ads?
- Target similar food business searchers in your geographic area
- Bid on profitable keywords & high search intent
- Modify when food business ads show
- Use ad extensions to increase visibility
- Build a remarketing campaign to improve brand awareness
Long gone are the days where food business marketers take out an ad in the local paper, post mouth-watering food flyers around the town to recruit hungry and craving customers. You can now do that using Facebook Ads and they work similarly.
But, why Facebook?
Recently, statistics found that 49% of people actually search for new food using Facebook. This means people are now using Facebook for food business discovery. You can also sync the Facebook Ads to all your other social media handles. So, create a business page and get Facebook Ads running.
How can I promote my food business on Facebook?
- Use location targeting
- Target the right group
- Expand to look-alike audiences
- Show off your staffs
- Plan seasonal boosts
- Mostly, show off your happy customers!
The Right Way to Sell your Food Online in Malaysia
In conclusion, this online marketing checklist should be one of the regulations for selling food online to expand and make greater revenue. So now, you have a list to cross-check, track and record all your online food marketing activities.
This food marketing strategies can be something completely out of your scope. Fret not, because we specialize in online food sales at our best. So, you can pass the baton to us and we will take care of letting the world know about your food business. You only need to think of producing quality food products!