如今在这个资讯膨胀时代，消费者在做任何消费时往往会更加小心谨慎以确保自身的利益。尤其是现在食安问题日益严重，包装食品的问题更能在普罗社会里取得一定的关注。 因此，当您准备销售包装食品时，必须要谨记马来西亚的食品标法规则，而其中的食品标签和食品包装将会是会影响包装食品至关重要的一环。

现在人们从而依靠食品标签为即将购买的食品做出正确判断。作为食品生产商，您是否了解马来西亚的食品法规呢？

是否了解食品标签和食品包装的规定呢？

倘若您对于马来西亚的食品法规毫无概念，或者是一知半解的话并不需要担心， 马来西亚卫生部已顶下《1985年食品法规》以确保市场上的食品是符合严厉的卫生标准以及安全考量。因此为了确保您的商品是否达标就让我们一起了解究竟有是什么规定吧！

马来西亚食品标签的要求

以下是您所需要了解关于马来西亚食品标签的信息，以确保您是以正当并且合法的方式下营销食品。

产品插图

如果您打算在所销售的商品上添加插图，图案，或者照片的话；请确保其中的图形并不会释出图文不符以及误导性的资讯。

例如， 假设您的商品是一瓶辣椒酱的话则可以显示出其内容物，即是配料如辣椒，盐和胡椒粉或者您也可以提供建议的图片以避免散发错误讯息。

但是，如果图片中包含产品随附的其他食品，则必须标明服务建议或食谱，以免引起消费者对信息的误解。

此外，即使文字在这范畴中也有属于自己的规则。所以说如果您希望包含插图的话请谨记这一点。

食品标签上的徽标

您所销售的商品中是否通过了清真认证（Halal），食品安全问责工业认证（MeSTI），危害分析及关键控制点认证（HACCP）或者是其他认证呢？

如果您不展示出这些徽标在您的食品包装上是很可惜的，因为这些徽标能够明确地让消费者知道您的食品比那些没有这类认证的食品有着更高的食品质量，以及更高的安全性！

身为精明的消费者对于这种认证保持着积极且开放的态度，因此您也应该同样响应消费者的期待。

话虽如此，但是即使您已经获得了这类认证也不表示您能够随意地显示它们，因此您需要了解《1985年食品法规》里所设下关于正确显示这些徽标的规定，例如尺寸，颜色等等都均有在法规中做出详尽的解释。

您的品牌

如果您对于自家的产品充满信心，那么消费者在品尝后也会对于您的一系列产品有着同样的期望。当他们将之前尝试过的产品与您的比较时，您已近悄悄进入他们的视野里与其他品牌有着一席之位。

但是，如果不在您的牌子上展示您的品牌的话消费者要如何选购您旗下的产品呢？

试想想看，如果您销售的月饼只有单调的透明包装，消费者是否会对您的产品保有印象？是否还依稀记得您的产品是那个呢？别因为这个失误而导致有可能成为常规客户的流失。

因此我们必须清楚地显示您的品牌和产品名称，提高辨识度以避免扰乱消费者。

可是有件事项必须要注意的，就是如果您的产品在不符合产品要求的条件下包含了 “营养”，“补品”，“健康” 等字眼均视为违的！

食品的份量

另一项需要特别注意的是您产品标签里的食品的份量。 您可以选择显示您产品里的食品的净重，体积或内含物份量。

常规来说，类似具备标准体积的产品，例如罐头产品或者是冷冻食品是需要概括以上的标签显示出其内容物和净含量。

至于液体食品来说则是必须同时显示产品的净重和排水后的重量。

显示食品的份量有助于消费者选择适合他们的产品， 使他们依据个人的选择购买理想中的食品。

食品的成份

食品上主要的要求是标签里的成份信息。 虽然看起来很简单，可以在标签上包含所有的成份，但任然还是有某些食品生产商会犯常见错误。

首先产品的内容必须清楚地注明，并使用通用名称再加上特定的大小和文字字体来说明。

其次，如果您的产品中包含了某些食品也必须说明， 例如说明包含牛肉，猪肉，猪油或酒精的产品。

另外，如果产品内存有可能导致过敏的食品则应当在成分表中注明具有过敏原的食物，以使消费者知道该产品具有引起过敏反应的可能。

营养成份标签

另一个主要的成份是食品里的营养成份。商家往往会忽略了这一点，但并非所有食品都需要显示营养成份。

这包括了面包，肉罐头，谷物食品，水果罐头以及气泡饮料。

即便如此，食品生产者也必须意识到食品包装上所允许的使用声明。

诸如 “无”，“低” 或 “高” 之类的使用声明必须先遵循食品法规，然后才能在标签上使用。

请联系我们，以了解如何在马来西亚获取您产品内的营养成分。

制造商与进口商

您的食品是在马来西亚制造和包装的还是进口呢？ 如果是马来西亚的产品，则必须注明制造商，包装商，制造商权利所有者的名称和地址。

对于进口的食品来说则需要更多的信息。  

进口食品应显示其制造商，包装商，制造权人的名称和地址，以及马来西亚进口商的名称，商业地址以及食品的原产国。

有效期限

另一个强制性的标签是食品的有效期限。请大家不要掉以轻心，因为它很有可能会危害消费者的健康，并直接影响您品牌的口碑。

因此，以后请以日，月，年的形式清楚地说明到期的日期，并在背景上形成鲜明的对比。

条形码

如果您的是零售食品或有打算零售食品，就必须在包装上加上条形码。

尤其是如果您要批量生产产品，就需要一个单独的标记来存储您的信息，这样结帐和库存时就更为便利了，这是在遵循食品标签法规里为之重要的一环。

生成条形码标签并没有想象中那么困难。 甚至在线产品也可以拥有自己的条形码，这可为您的库存跟踪系统带来便捷。

尽管如此，条形码标签本身在大小和边距方面也有属于自己的规则。

食品标签说明

尽管这项说明不是强制性的，但有许多消费者还是喜欢了解该产品的一些有趣资料。您可以概述些自己的公司的历史，甚至可以谈论关于您产品的一些有趣事实。

这样做不但可以让消费者了解他们所购买公司的产品也可以提高大众对于您的信心，何乐而不为呢？

但请牢记，这项说明绝不能误导消费者使用您的产品，这是有违《1985年食品法规》的。

指示

作为结尾，如果您的食品需要更多指示让好让消费者遵循以保持其质量的话，就请您显示说明，以免有损消费者的体验。

这其中包含了诸如冷冻食品的存放方式，罐头食品的打开后指示，以及蛋糕粉的烹饪指示等等。

另外，请注意，如果您的食品需要其他添加物，例如面食或速溶咖啡，也应在包装上注明并给与指示。

马来西亚食品标签准则

总的来说，现在我们已近带您了解了马来西亚的标签和包装要求。

因此，请您务必仔细审视之家的包装食品是否遵循《1985年食品法规》中所概述的标签准则。

就算没有也不必担心，请联系我们，我们将根据您的所有标签和包装需求为您提供帮助，以正确和合法的方式营销您的食品。

联系我们

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Every restaurant in the world should invest in good marketing strategies.

Today, restaurant marketing has become much more complicated. Not just because of technology, but digital marketing as well.

That’s why restaurant marketers and promoters face challenging issues to cope with the competition. Hungry customers now have so many options to choose from way beyond location and tastes.

But, wisely navigating through the new marketing reality is overwhelming. Especially if you don’t have your own marketing team to fully focus on the right efforts.

So, we’ve come up with a list of the top restaurant marketing hacks that have the greatest impact on bringing in more customers!

Why Do Restaurants Need Digital Marketing?

Regardless of the business, digital marketing is fundamental to reach new customers and keep your current customers.

Restaurants and F&B businesses especially need this even if they already get a lot of customers daily.

Frankly, digital marketing helps maintain the brand identity of a restaurant and gives people an idea of the quality you offer.

Beyond that, the following are some other benefits of digital marketing for restaurants:

• Build customer loyalty
• Share fresh content
• Inform latest updates
• Offer promotions easily
• Handle online feedback

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What are digital restaurant marketing strategies?

1. Enhance Google Business Platform
2. Personable Email Marketing
3. Responsive Live Chat
4. Instagrammable Dishes
5. Local Online Ads
6. Retargeting Ads
7. Improve Restaurant SEO
8. Online Menu Design
9. Collect Guest Data
10. Social Media Engagement

1. Enhance Google Business Platform

If you don’t have a Google Business account for your restaurant, get out of the rock and make one!

Now that you do, take advantage of what the platform has to offer. One of them that we find extremely liked by customers is the reservation option.

 

You even have the option to set up your own booking provider for a more seamless experience through your online presence. Find out more here.

2. Personable Email Marketing

We all receive the occasional emails from restaurants that we only open for special offers. But it’s not a good idea to give out promotional deals all the time.

One good rule of thumb is to never send out general emails that will just hit new levels of exit rates. Keep it breezy and personal to each customer.

How? You can simply create email marketing that is relevant to customers by combining your customer data with email marketing automation.

3. Responsive Live Chat

Do you remember the last website you visited that didn’t have a live chat? If you do, it’s probably a really outdated website.

Basically, people will have direct access to your restaurant with a human touch if your designated staff operates your live chat. Potential diners can ask questions, and you can take bookings directly from the chatbox.

Certainly, it’s a great way for customers to interact with you which your competitors probably aren’t doing.

4. Instagrammable Dishes

If you open up Instagram, pictures of food that get the most engagement and likes are all ‘Instagram-worthy’. Even a McDonald’s cheeseburger can get immense traction with the right angle and filters.

Generally, the concept is that the plating and presentation encourage people to take photos and share them online, particularly on Instagram.

By taking pictures of Instagrammable dishes, you are creating organic user-generated content to spread the word rather than spending money on advertising.

If you get it right, is a highly effective marketing strategy that can create a viral effect for your restaurant.

5. Local Online Ads

A vast majority of your customers are from your local neighborhood, obviously. So, you will want to invest in digital marketing that focuses on your local region.

You can geo-target your campaigns through your online ad platforms. Simply enter your city or postcode in the ad platform and the system will only target people located nearby.

Geo-targeted online ads for restaurants are essential if you want effective marketing fast. So make sure the geo-targeting feature is enabled when you’re running online ads.

6. Retargeting Ads

Another clever way to advertise your restaurant is with retargeting ads. Briefly put, retargeting ads is a system that shows your ad to people who have visited your website but haven’t made a purchase.

It is basically a powerful follow-up method to website visitors that don’t convert. When done right, it is a helpful nudge for them to buy from you.

Although it may take some time to set up, but once done, it is very powerful. Possibly the best.

7. Improve Restaurant SEO

Did you know that people across the world search ‘restaurants near me’ 20 million times a month?

Hence,  a smart restaurant marketing strategy includes how you people find your restaurant online through these types of local searches. Restaurant SEO is super beneficial in the long run if you wish to dominate your competition.

However, it is a tricky subject to master and maintain. Some pointers we find that can help are to update your Google Business profile, optimize your website’s NAP information, and optimize your website pages with restaurant SEO.

8. Online Menu Design

Let’s be honest, people who go through your website often look for your menu. Since it is the most visited page on your website, you’ll need to add this to your marketing strategy.

Firstly, make sure it is easy to read and designed well so visitors are inclined to order or make a reservation.

Additionally, keep it mobile-friendly so people can read it on their phones.

9. Collect Guest Data

It goes without saying that collecting guest data can transform your restaurant marketing strategy.

You can easily keep track of how often they visit you, their preferences, and the dates of key events.

With customer data collected in your CRM, you can send customers targeted marketing which has a higher chance of success compared to random messages.

Although you can automate this, it is vital that you keep it personable since visitors are expecting such service now more than ever.

10. Social Media Engagement

While your regular social media feed highlights the best aspects of your restaurant, stories show the day-to-day vibes such as intriguing kitchen prep or creative FAQ videos.

Another way to utilize social media is by reposting your customers’ content to show that you value and appreciate them.

If you can afford it, one restaurant marketing hack is influencer marketing. Invite an influencer for a free dining experience and they’ll share it on their social media to their followers.

However, you need to consider influencers that really fit your brand and who have a large following.

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What is the best marketing strategy for restaurants?

All in all, restaurant digital marketing is super helpful to bring in more food-lovers and keep them for good.

Hence, that concludes our restaurant marketing tips. Hopefully, you’ll be able to put these restaurant marketing ideas to good use!

But, if you need marketing assistance or you simply don’t have enough time, shoot us an inquiry so we can give you expert advice on smart digital marketing solutions.

Suggested read: How to Increase Packaged Food Sales with Food Packaging

We help food businesses skyrocket their marketing. Are you next?

CONTACT US NOW

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Food marketing materials are a must!

Here’s your wake-up call – what you desperately need are marketing materials for food that can do the selling for you.

What are the marketing materials?

Marketing materials for your food business also known as marketing collateral are any type of material used to communicate your brand’s message. 

Basically, every business should have at least some marketing material for a better brand image. 

In fact, there are so many other marketing channels for food businesses other than direct selling or social media.

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Complete List of Printed Marketing Materials

Even though nowadays consumers prefer finding out about new food products online, printed materials are still beneficial to this day.

After all, the most successful food businesses started off with traditional marketing methods decades ago!

We at Foodipedia are in the business to help food businesses achieve their marketing dreams with effective types of food marketing.

So here is a complete list of marketing materials you may need to improve your brand image effectively.

• • Food business company profile
  • Product packaging and labeling
  • Brochures and handouts
  • Posters and banners
  • Merchandise

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Food Business Company Profile

It may not seem like a food marketing material at first, but it is the most essential and initial document a food business needs.

Certainly, this food marketing strategy can be super versatile to either reach your end-user or even potential investors.

Don’t know how? Here’s how you can write a food business company profile the right way with simple steps.

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Product Packaging and Labelling 

No matter how digital the world will become, one thing that will never disappear is your food packaging. 

Even if you have a small budget, creating amazing packaging is pretty simple.

But, once you’ve spiked in sales, it’s best you follow the packaging and labeling guidelines in Malaysia to reach an even bigger market. 

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Brochures & Handouts

Say what you like but brochures and handouts of food products are one of the timeless food marketing strategies.

Nonetheless, to steer clear of the trash, make it as presentable and creative as you can.

This means no lengthy words, not too much information, and no bizarre color combinations.

Also, you can print out a QR code on them so customers can get more information on your food product. 

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Poster & Banners

How to promote a food product? We’ve all been to pasar malam where countless hawkers sell food and almost ALL of them have some kind of poster and/or banner.

As a result, not only do their regular customers know where to look for them, but newcomers can instantly know what they’re selling.

This applies to packaged food as well. Especially if you’re selling your product in supermarkets, well-designed posters and banners are a quick way to market your product.

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Merchandise

Other than your Instagram influencer’s merchandise, food brands can benefit from offering merchandise as well.

Usually, these include shirts, bags, mugs, and more that have the brand’s colors in their design. 

Moreover, they are typically handed out for free during events, product launches, or promotional deals. 

It is one of the food product marketing ideas for customers to have a constant reminder of your brand and attracts new customers as well.

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Get Marketing Materials for Your Food Business

Although using this marketing materials list won’t show results as clear as digital marketing, they help really well to represent your brand’s image. 

Nonetheless, consistency is key when food manufacturer marketing assets are involved.

So, consider hiring a marketing buddy for your food business to reach your full market potential.

We help food businesses. Are you next?

CONTACT US NOW

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Frozen Food Business

The frozen food industry in Malaysia is forecasted to expand by 7% for the next 3 years.

Today’s frozen food manufacturers are moving forward and breaking the stereotypes of the one key question often asked, “Are frozen food healthy?”

As much as we’re to surprise you, the truth is that freezing doesn’t make food unhealthy. In fact, it completely depends upon the nutritional content of the food that gets frozen.

Freezing is the most natural way of preserving food without relying on unhealthy artificial preservatives like the non-frozen food products often need.

Here are some of the most common frozen foods in Malaysia.

Raw Frozen Food (Pre-cook)	Cooked Frozen Food (Pre-heat/Ready-to-eat)
Frozen meat & poultry	Ready meals & desserts
Seafood	Finger foods
Frozen fruits & vegetables	Bread
Vegetarian soy food products	Pasta

As a matter of fact, the frozen food business in Malaysia is experiencing growth after the pandemic hit. With restricted movement around the nation, people are forced to cook and eat at home.

With many of us working from home, we are also managing our families. So, the easiest way out to provide food on the table fastest is by getting frozen food stored in your fridge from the grocery store or online.

So, now is the best time for you to create maximum sales both traditionally and online.

The first step to making big online sales for your frozen food business is by having an updated business website. You are to show an active online presence and build customers’ trust by regularly updating your website.

If you are yet to have one, worry not, there are many web designers to help set up your online store. (Are you looking for an e-commerce website package for startups and SMEs? Click here now).

Now, let’s find out how to generate continuous increased online sales for your frozen food business.

How to increase online sales fast?

• Connect with your frozen food customers via Whatsapp
• Directly call customers who enquire
• Use enquiry forms
• Provide cooking recipes for customers to download
• “Claim free vouchers” for first-time purchasers

Connect with frozen food customers via WhatsApp

Create a better relationship with your customers via conversational engagement. More often than not, customers prefer contacting the sales team directly to enquire about the services or products.

Also, statistics have shown that enquiry and conversion rates are the highest via WhatsApp compared to other contact channels on a business website. So, don’t miss your leads from even a single visitor.

On another note, WhatsApp enables you to send greetings and follow up with your visitors. You can also have your website directing your visitors to contact you. For instance, you can have this link (https://api.whatsapp.com/send?phone=60123456789) put on your website and change the contact number to yours.

Have you heard of WhatsApp Business App? It is free to download and is built for SMEs. The app makes it easy for you to personally connect with your customers. 

In fact, you will get to highlight your products and services, answer their questions throughout their shopping experience and automate, sort and quickly respond to messages. This way you can attend to your customers faster and more efficiently. So, take on the change!

Directly call customers who enquire

Have a call button widget on your frozen food online store because customers today prefer getting in touch with you directly to enquire about your products and services.

Being a frozen food business owner, you can potentially get enquiries from customers and business vendors. To make their lives easier, the call button widget on your website will help them to find solutions faster.

Additionally, you get to save their contact details for the next follow-ups.  This way, you don’t lose your customers.

Use enquiry forms

If you think that your website visitors will look for a way to contact you if you publish your email address. You’re clearly off track!

Making an enquiry form sounds like a difficult task but it’s easy with the right form builder plugin.

Your contact form triggers an email message to be generated and sent to your email inbox. Then, you get messages from visitors easily without revealing your email address to spammers.

On another end, your website visitors may directly insert their questions and direct them to you without any emailing hassle. Doing so too is only efficient if you revert back the earliest in a few hours.

Provide cooking recipes for visitors to download

Generate leads, nurture them and enhance your online visibility.

The best thing you can share as a frozen food manufacturer and supplier is the various recipes that go along with the food products you sell.

Your target audiences can be homemakers, restaurant owners and even anyone who love your food products.

By incorporating higher value downloadable content such as recipe eBooks, guides or instructional videos, you gain the opportunity to further engage visitors with your business.

Your food online store is surely raising awareness of your brand and is helping to build your reputation as an industry leader.

“Claim free vouchers” for first-time purchasers

Claiming free vouchers is the best thing every website visitor can have.

It could be free shipping vouchers, discounts on your products or even birthday gifts, everyone loves free things. Doing so creates an opportunity for your site visitors to sign up for the vouchers and purchase products almost immediately.

Adding on, you give them a warm welcome and a chance to enjoy your products at a discounted price. With all the data collected, you can later conduct retargeting email marketing campaigns and make your leads your lifetime customers.

Leverage your frozen food online business

All of the features mentioned are essential to creating a gateway to connect to your customers and leads for the long term. Even the bigshots like Google and Apple do it.

Having an online store is a need to build a business on the internet. And, you do not necessarily need a factory running even if you’re an SME. A website is all you need to start getting mass orders.

Suggested read: Food Business Guide to Mass Production 

Consistency and problem-solving information are keys for every food business including frozen food products.

So, consider teaming up with a professional digital marketer to reach your full online market potential.

We help food businesses. Are you next?

CONTACT US NOW

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Jual Produk Sejuk Beku Online

Online adalah platform yang terbaik untuk menjual produk sejuk beku online.

Pandemik telah mengubah cara berniaga untuk semua perniagaan di Malaysia.

Dengan lockdown serta-merta dan perintah pergerakan, ramai yang mencari makanan laut sejuk beku dalam talian.

Jika anda menjual makanan laut sejuk beku, pembuat makanan laut sejuk beku, pemilik kedai makanan laut sejuk beku runcit atau peniaga lain yang berkaitan, ini tips yang anda kena tahu.

Kini, anda boleh menjual seafood sejuk beku online di Malaysia tidak kira jarak penghantaran dan memastikan kesegaran makanan laut terjaga sepenuhnya.

Cara-cara untuk berniaga makanan laut sejuk beku secara online

• Bekerjasama dengan nelayan
• Buat laman web e-dagang
• Menjadi partner perkhidmatan penghantaran
• Mengekalkan kesegaran makanan laut
• Pemasaran social media
• Jalankan Facebook Ads
• Menambahbaik content marketing

Bekerjasa dengan nelayan

Pertama sekali, anda perlu mencari nelayan yang dipercayai untuk mendapatkan stok makanan laut segar dari laut. Ianya lebih baik jika anda boleh jalankan perniagaan dengan nelayan yang menangkap pelbagai jenis makanan laut yang anda inginkan.

Jadi, perkara utama di sini adalah untuk mengetahui permintaan makanan laut dan mencari nelayan yang boleh memenuhi saiz permintaan anda.

Buat laman web e-Dagang

Platform terbaik untuk menjual makanan laut sejuk beku adalah di website e-dagang anda. Ini kerana anda hanya perlukan satu tempat untuk sebarang jenis transaksi.

Anda juga boleh menggunakan platform dalam talian lain seperti social media untuk melakukan pemasaran digital efektif untuk ke website anda untuk pembelian.

Selain itu, laman e-Dagang adalah pilihan yang lebih baik daripada platform online seperti Lazada dan Shopee kerana terdapat kurang pesaing.

Menjadi partner perkhidmatan penghantaran

Selepas menyediakan shopping cart e-dagang, anda perlu membina kepercayaan pelanggan anda dengan menyediakan COD ke lokasi terpilih dan menawarkan jaminan wang dikembalikan 100%.

Untuk lokasi yang lebih jauh, anda boleh bekerjasama dengan agensi perkhidmatan penghantaran untuk partnership jangka panjang.

Perniagaan anda akan dapat banyak permintaan yang mempunyai kelebihan dan perkhidmatan mewah sedemikian.

Mengekalkan kesegaran makanan laut

Jika anda adalah small business, pilihan terbaik adalah untuk menyimpan makanan laut yang ditutup rapat dalam kotak penyejuk. Tetapi, anda perlu menyimpannya di dalam peti sejuk sebelum penghantaran.

Jika skala perniagaan anda lebih besar, sewa trak penyejuk atau milikinya sebagai pelaburan bergantung pada jumlah keuntungan yang anda peroleh daripada perniagaan anda.

Pilihan lain ialah bekerjasama dengan penghantar produk sejuk beku untuk menghantar makanan laut beku kepada pelanggan anda.

Pemasaran social media

Seperti yang dinyatakan sebelum ini, anda boleh menggunakan media sosial untuk jalankan marketing anda dan mendapat pelanggan dengan mengarahkan mereka ke laman web perniagaan anda.

Social media merupakan salah satu platform terbaik untuk anda memasarkan produk sejuk beku online anda kerana terdapat banyak potensi untuk pelanggan. Tetapi, anda juga perlu mengenalpasti platform media sosial yang terbaik untuk sampai ke pelanggan target anda.

Jalankan Facebook Ads

Facebook Ads adalah penting untuk orang ramai tahu kewujudan perniagaan anda. Tetapi, jangan siarkan iklan tanpa perancangan yang betul.

Sasarkan iklan anda kepada target yang tepat dengan mencipta persona pembeli. Buat analisis dan isikan ciri-ciri dan latar belakang kewangan mereka. Kemudian, anda akan mendapat kumpulan pelanggan yang betul dan berpotensi tinggi.

Penambahbaikan content marketing

Akhir sekali, kongsikan penyelesaian kepada masalah yang mungkin pengikut anda hadapi. Dengan cara itu anda dapat membina reputasi dan meningkatkan kredibiliti anda dengan pelawat dan pelanggan anda.

Beberapa pemasaran content yang boleh anda cuba adalah:

• Penulisan blog
  Pemasaran e-mel
  eBook atau resipi yang boleh dimuat turun

Pastikan kualiti makanan laut segar beku anda dengan perancangan yang berkualiti

Walaupun COVID-19, sesiapa sahaja boleh menjalankan perniagaan dalam talian.

Jadi, jika anda masih belum online-kan perniagaan makanan laut beku anda, sekarang adalah masanya! Kami adalah ‘sales team’ anda untuk meningkatkan marketing produk anda dengan strategi digital marketing yang terbaik.

Kami juga boleh design packaging produk dan berikan tips untuk pembungkusan dan pelabelan yang diiktiraf KKM. Hubungi kami sekarang untuk perundingan percuma!

Tips lain dari kami: Bagaimana Mendapatkan Maklumat Pemakanan Produk Anda di Malaysia

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

More and more restaurants are finding safe ways to package their food for delivery

Especially due to the rising consumer demand, restaurants have begun to prepare go-to versions of their menu items.

Instead of dining in, customers now prefer to have their meal off-premises mostly because of the Covid-19 outbreak.

So, if you sell packaged food exclusively or offer takeaway/delivery from your restaurant, this is the definitive guide to package food for delivery.

How to Ensure Food Safety and Quality During Delivery

There is considerably less fuss over quality and safety when customers dine-in. It is easier to control.

But, when there are delivery or takeaway orders, businesses must take several precautions into consideration.

Separate foods by temperature

Imagine ordering mee kari and then get everything in one packaging – overcooked mee, chilled broth, and soft vegetables. Unappetizing.

Customers expect a near similar food experience if they were to dine in. So you need to divide hot and cold foods with condiments kept apart.

Another thing customers appreciate is when sellers provide brief instructions on the best way to prepare the food for the packaged meal kit.

Read more on Tips for Restaurants to Make Packaged Meal Kits

Packaging that maintains quality

Tough crusts, soggy fries, uncrispy fried chicken are the possible complaints you’ll receive if your food packaging doesn’t maintain food quality.

Moisture is hot foods worst enemy so it needs innovative packaging to keep them fresh until it arrives at a customer’s doorstep.

The smart packaging to keep moisture out is a vacuum sealer which is conveniently best for frozen foods too!

Keep food fresh before pickup

You received an order and prepare it straight away. But, the delivery driver hasn’t arrived yet!

Before the food loses its freshness, keep all your cold/chilled items in a cooler and the hot items in a warming cabinet.

Prevent tampering

One of the main concerns of customers who stay at home is whether their food has been tampered with.

There have actually been cases of delivery drivers or postmen who allegedly took a bite of food before sending it to the customer.

So, to avoid this completely, food businesses should always apply anti-tamper seals or other means for secure food packaging.

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Types of Safe Food Packaging for Delivery

In Malaysia, there has been a growing number of food businesses in the market. However, not all of them package food safely for delivery to their customers.

Certainly, there are several types of packaging suitable for food to arrive safely to customers without spillages, contamination or quality loss.

Zip Lock Bag

A zip lock pouch is perfect for beans, cookies, nuts, and other dry food that needs long term storage. There is even a stand up zip lock option that allows more volume packaging.

Vacuum Packaging

Also known as a sous vide bag, a vacuum bag is ideal for frozen food such as meats and seafood as it prevents freezer burn. It is the best packaging option to keep air and moisture out.

How To Sell Frozen Seafood Online in Malaysia

Retort Food Pouch

This food packaging is ideal for food pastes that need to maintain the taste, color, and flavor with less nutrient loss. Usually made from aluminium, they are freezable, reheatable, and storable for a long period of time.

Tray Food Packaging

This is a great packaging for takeaway and ready-to-eat foods as it is safe for reheating. Usually, lidding film is used for an easy seal for total spill-proof and cost-effectiveness.

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Which food packaging is the cheapest?

The winner of the cheapest material for food packaging goes to cardboard box.

But, we both know it isn’t the most practical so be sure to choose the most cost-effective packaging option.

Another close contender is paper food packaging that most restaurants use for ready-to-eat meals.

All in all, when it comes to cost, functionality should be your top priority to maintain your food’s quality during delivery.

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Safely Package Food for Delivery in Malaysia

In conclusion, it is always good to invest more thought and money into the choice of safe food packaging for delivery.

Hopefully, you will be able to use this guide to upgrade your food delivery or if you’re looking into starting a packaged food business.

But, if you need further assistance, drop us an inquiry so we can give you expert advice on smart food marketing solutions.

Suggested read: How to Increase Packaged Food Sales with Food Packaging

We help food businesses skyrocket their marketing. Are you next?

CONTACT US NOW

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

如今在这个资讯膨胀时代，消费者在做任何消费时往往会更加小心谨慎以确保自身的利益。尤其是现在食安问题日益严重，包装食品的问题更能在普罗社会里取得一定的关注。 因此，当您准备销售包装食品时，必须要谨记马来西亚的食品标法规则，而其中的食品标签和食品包装将会是会影响包装食品至关重要的一环。

现在人们从而依靠食品标签为即将购买的食品做出正确判断。作为食品生产商，您是否了解马来西亚的食品法规呢？

是否了解食品标签和食品包装的规定呢？

倘若您对于马来西亚的食品法规毫无概念，或者是一知半解的话并不需要担心， 马来西亚卫生部已顶下《1985年食品法规》以确保市场上的食品是符合严厉的卫生标准以及安全考量。因此为了确保您的商品是否达标就让我们一起了解究竟有是什么规定吧！

马来西亚食品标签的要求

以下是您所需要了解关于马来西亚食品标签的信息，以确保您是以正当并且合法的方式下营销食品。

产品插图

如果您打算在所销售的商品上添加插图，图案，或者照片的话；请确保其中的图形并不会释出图文不符以及误导性的资讯。

例如， 假设您的商品是一瓶辣椒酱的话则可以显示出其内容物，即是配料如辣椒，盐和胡椒粉或者您也可以提供建议的图片以避免散发错误讯息。

但是，如果图片中包含产品随附的其他食品，则必须标明服务建议或食谱，以免引起消费者对信息的误解。

此外，即使文字在这范畴中也有属于自己的规则。所以说如果您希望包含插图的话请谨记这一点。

食品标签上的徽标

您所销售的商品中是否通过了清真认证（Halal），食品安全问责工业认证（MeSTI），危害分析及关键控制点认证（HACCP）或者是其他认证呢？

如果您不展示出这些徽标在您的食品包装上是很可惜的，因为这些徽标能够明确地让消费者知道您的食品比那些没有这类认证的食品有着更高的食品质量，以及更高的安全性！

身为精明的消费者对于这种认证保持着积极且开放的态度，因此您也应该同样响应消费者的期待。

话虽如此，但是即使您已经获得了这类认证也不表示您能够随意地显示它们，因此您需要了解《1985年食品法规》里所设下关于正确显示这些徽标的规定，例如尺寸，颜色等等都均有在法规中做出详尽的解释。

您的品牌

如果您对于自家的产品充满信心，那么消费者在品尝后也会对于您的一系列产品有着同样的期望。当他们将之前尝试过的产品与您的比较时，您已近悄悄进入他们的视野里与其他品牌有着一席之位。

但是，如果不在您的牌子上展示您的品牌的话消费者要如何选购您旗下的产品呢？

试想想看，如果您销售的月饼只有单调的透明包装，消费者是否会对您的产品保有印象？是否还依稀记得您的产品是那个呢？别因为这个失误而导致有可能成为常规客户的流失。

因此我们必须清楚地显示您的品牌和产品名称，提高辨识度以避免扰乱消费者。

可是有件事项必须要注意的，就是如果您的产品在不符合产品要求的条件下包含了 “营养”，“补品”，“健康” 等字眼均视为违的！

食品的份量

另一项需要特别注意的是您产品标签里的食品的份量。 您可以选择显示您产品里的食品的净重，体积或内含物份量。

常规来说，类似具备标准体积的产品，例如罐头产品或者是冷冻食品是需要概括以上的标签显示出其内容物和净含量。

至于液体食品来说则是必须同时显示产品的净重和排水后的重量。

显示食品的份量有助于消费者选择适合他们的产品， 使他们依据个人的选择购买理想中的食品。

食品的成份

食品上主要的要求是标签里的成份信息。 虽然看起来很简单，可以在标签上包含所有的成份，但任然还是有某些食品生产商会犯常见错误。

首先产品的内容必须清楚地注明，并使用通用名称再加上特定的大小和文字字体来说明。

其次，如果您的产品中包含了某些食品也必须说明， 例如说明包含牛肉，猪肉，猪油或酒精的产品。

另外，如果产品内存有可能导致过敏的食品则应当在成分表中注明具有过敏原的食物，以使消费者知道该产品具有引起过敏反应的可能。

营养成份标签

另一个主要的成份是食品里的营养成份。商家往往会忽略了这一点，但并非所有食品都需要显示营养成份。

这包括了面包，肉罐头，谷物食品，水果罐头以及气泡饮料。

即便如此，食品生产者也必须意识到食品包装上所允许的使用声明。

诸如 “无”，“低” 或 “高” 之类的使用声明必须先遵循食品法规，然后才能在标签上使用。

请联系我们，以了解如何在马来西亚获取您产品内的营养成分。

制造商与进口商

您的食品是在马来西亚制造和包装的还是进口呢？ 如果是马来西亚的产品，则必须注明制造商，包装商，制造商权利所有者的名称和地址。

对于进口的食品来说则需要更多的信息。  

进口食品应显示其制造商，包装商，制造权人的名称和地址，以及马来西亚进口商的名称，商业地址以及食品的原产国。

有效期限

另一个强制性的标签是食品的有效期限。请大家不要掉以轻心，因为它很有可能会危害消费者的健康，并直接影响您品牌的口碑。

因此，以后请以日，月，年的形式清楚地说明到期的日期，并在背景上形成鲜明的对比。

条形码

如果您的是零售食品或有打算零售食品，就必须在包装上加上条形码。

尤其是如果您要批量生产产品，就需要一个单独的标记来存储您的信息，这样结帐和库存时就更为便利了，这是在遵循食品标签法规里为之重要的一环。

生成条形码标签并没有想象中那么困难。 甚至在线产品也可以拥有自己的条形码，这可为您的库存跟踪系统带来便捷。

尽管如此，条形码标签本身在大小和边距方面也有属于自己的规则。

食品标签说明

尽管这项说明不是强制性的，但有许多消费者还是喜欢了解该产品的一些有趣资料。您可以概述些自己的公司的历史，甚至可以谈论关于您产品的一些有趣事实。

这样做不但可以让消费者了解他们所购买公司的产品也可以提高大众对于您的信心，何乐而不为呢？

但请牢记，这项说明绝不能误导消费者使用您的产品，这是有违《1985年食品法规》的。

指示

作为结尾，如果您的食品需要更多指示让好让消费者遵循以保持其质量的话，就请您显示说明，以免有损消费者的体验。

这其中包含了诸如冷冻食品的存放方式，罐头食品的打开后指示，以及蛋糕粉的烹饪指示等等。

另外，请注意，如果您的食品需要其他添加物，例如面食或速溶咖啡，也应在包装上注明并给与指示。

马来西亚食品标签准则

总的来说，现在我们已近带您了解了马来西亚的标签和包装要求。

因此，请您务必仔细审视之家的包装食品是否遵循《1985年食品法规》中所概述的标签准则。

就算没有也不必担心，请联系我们，我们将根据您的所有标签和包装需求为您提供帮助，以正确和合法的方式营销您的食品。

联系我们

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Sell Frozen Seafood Online

The pandemic has changed business approaches for all businesses in some way or another.

With occasional lockdowns and restricted movement orders, many people look for sellers who sell frozen seafood online.

 

Ideal for: All frozen seafood sellers, frozen seafood makers, retail frozen seafood shop owners and other related merchants.

Today, you can sell frozen seafood online in Malaysia regardless of the distance of delivery and without disregarding the freshness of the seafood.

How to start selling frozen seafood online in Malaysia?

• Partner with fishermen
• Create an e-commerce website
• Partner with delivery services
• Maintain the freshness of seafood
• Participate in social media marketing
• Run Facebook advertisements
• Associate in content marketing

Partner with fishermen

First thing first, you need to look for fishermen for a partnership to get seafood stocked fresh from the sea. So, it’s best if you can run the business with fishermen who catch a variety of seafood and of the sizes you’re looking for.

So, the key here is to know what the demand for seafood is and look for fishermen who can cater to the demand size.

Create an e-commerce website to sell the frozen seafood

The best place to sell the frozen seafood is on your e-commerce website. The reason being, you will only have a single place for any sort of transaction.

You can use other online platforms too such as social media to do digital marketing and direct leads to your website for purchases.

Also, e-commerce is always a better option than online stores such as Lazada and Shoppee because there are less competitors.

Partner up with delivery services

After setting up an e-commerce shopping cart, the next best thing to do in order to build customers’ trust is to provide cash on delivery to selected locations and offering a 100% money-back guarantee.

For locations further than your capability, you can work together with independent delivery service agencies for long-term partnerships.

Your business will be more in-demand having such advantages and high-end services.

Maintain the freshness of the seafood throughout the delivery

If you’ve started small, then you can always opt to store the sealed seafood in a cooling box. But, remember to store them in the freezer before delivery.

If your business scale is bigger, you can either rent a cooler truck or own one as an investment depending on the amount of profit you make from your business.

Another option would be partnering with cooling transporters to deliver the frozen seafood to your customers.

There are many ways to make things work. You just need to know what mass you’re catering to.

Frozen seafood business needs social media marketing

As mentioned earlier, you can use social media to run your marketing and convert visitors into leads by directing them to your business website.

Social media is definitely one of the best platforms for you to market your seafood products because the buying community is there. But, you also need to identify the right social media platform to reach out to your audiences.

Run Facebook advertisements for your frozen seafood business

Running Facebook ads is important to let people know your business exists and solves their problems. But, don’t run ads without planning.

Target your audience accurately by creating a buyer persona. Analyze and describe their characteristics and financial background. Then, you’ll get the right group of fish.

Add values by doing content marketing

Lastly, share solutions to the possible problems that your followers are experiencing. That way you get to build your reputation and increase your credibility with your visitors and customers.

Some of the content marketing that you can take up are:

• Blog writing
• Email marketing
• eBooks or downloadable recipes

Your fresh-frozen seafood will make delicious seafood dishes

So, if you’re yet to go online with your frozen seafood business, now is the time to go online and expand your business reach. Hit us up for detailed consultation!

In spite of COVID-19, anyone can run a business online.

On a side note, if you’re looking at proper food packaging for your frozen food, you can reach out to us too. Our designers have the right things to suggest.

More Foodipedia tips: Effective Food Product Marketing Strategies for Local Business Owners in 2021

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

The Sambal Nyet Phenomenon

It only takes an idea to build a food startup. However, it takes a lot more to make it succeed. 

All you need is smart marketing and branding. Sounds simple enough right? Remember, as the saying goes, Rome wasn’t built in a day.  

But, what if we told you the secret to a successful food product launch? How does selling 10, 000 units in under 1 hour sound? 

Let’s uncover this foodpreneur beginner’s marketing strategy and branding to help you get that ‘SOLD OUT’ notification too!

Your Target Audience

Clearly defining your target audience helps you to strategize your food business startup marketing. It isn’t possible to expect EVERYONE to buy your food product. 

So, identifying who your end-consumers are, in this case for the sambal market, will significantly guide you to create better content and engagement to exclusively connect with them. 

As for Sambal Nyet, the founder of the small food business targeted his own social media followers. However, before the actual launch, he grew his follower count by creating content that people love – simple cooking videos.

Not long after, his food startup branding strategy together with his bubbly personality helped him gain thousands of followers (potential buyers) in just a few months.

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Solve a Problem

Sure, you can go ahead and sell your special recipe food and hope for the best, but creating a food product that solves your target audience’s problems will form a wider market.

In the case of Sambal Nyet, it may seem like only a side dish to pair with main dishes, but it was presented as the star of any dish. 

This is because Sambal Nyet is a quick fix to an easy meal for those too busy (or lazy) to prepare food. How’s that for branding strategy for startups?

What’s more is that the Sambal Nyet founder created videos on the ideal way to eat Sambal Nyet – with freshly cooked rice and fried egg, instant noodles, and fried chicken. 

This sambal marketing certainly spoke to the hearts of university students, office workers, and spicy food lovers.

More Foodipedia tips: Selling Food for Profit vs Selling Food you Cook Best

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The Pre-launch Strategy for a Food Startup

Usually, Nike, H&M, and Swarovski use this unfailing marketing strategy for added suspense and boost people’s excitement.

But who said this can only big brands can apply this? Over time, even small businesses use this super strategy to boost their sales during the launch.

The Sambal Nyet team meticulously and cleverly planned their pre-launch. Here’s how.

5 days before launch

The founder announced he was going to launch his own product soon. Thousands of his followers couldn’t wait to know what it was. 

4 days before launch

He then shared a 1-minute video on his social accounts explaining the raw ingredients, process, quality control, and packaging of his food product. 

This sparked the interest of his followers who appreciated his transparency by letting them know how particular he was in the making of Sambal Nyet. 

3 days before launch

He announced a few other things such as the price, level of spiciness, where to purchase, and the release date.

His followers were ecstatic to know what was in store for them (literally!). Instantly, his eager buyers locked the date in their calendars to get their hands on the awaited Sambal Nyet.

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Post-Mortem of Food Startup Launch

Surely, it isn’t traditional for a food business to actually share its product launch post-mortem to the public. But that isn’t the case for the Sambal Nyet team. 

Even though they sold out 10, 000 jars of Sambal Nyet in under an hour, it wasn’t ALL a success. 

The founder of Sambal Nyet listed out some of the weaknesses they had and how they will overcome them in the future. 

1. Since Sambal Nyet is only sold on Shopee, as a rookie foodpreneur, it was tricky to figure out the system. As a result, this led to a delay in shipping. 
2. Also, it was a super long process to package each parcel securely. Because they packaged Sambal Nyet in glass jars, they took extra care to bubblewrap each jar extensively so it wouldn’t break or leak during delivery. 
3. Another weakness they found was the process of sambal packaging. Since the food production was too much to handle, they decided to invest in bottling, labeling, and sealing machines for a smoother and quicker process to packaging sambal. 

The Sambal Nyet team was not afraid of sharing their weaknesses for everyone to see. Instead, people commended it because it indirectly helps other food business startups to market food products.

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The Recipe for Success for a Food Startup

The main takeaway from the Sambal Nyet phenomenon is that the recipe for success is to strategize, strategize, strategize. 

Evidently, not everyone can replicate this journey but the right food marketing strategy can certainly up-level your brand in the market. 

So, if you have an idea to sell packaged food in your home-based kitchen but don’t know how to market a food product, you’ve come to the right place. 

Get food product marketing strategies specially made for your food business by expert marketing strategists in the food industry. 

More Foodipedia tips: Effective Food Product Marketing Strategies for Local Business Owners in 2021

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