Memulakan perniagaan makanan dari rumah adalah salah satu cara yang menjimatkan untuk memulakan perjalanan keusahawanan anda.

Memandangkan orang ramai masih membeli-belah dalam talian, memulakan perniagaan dari keselesaan rumah anda adalah pilihan yang selamat.

Namun, dengan pengalaman yang sedikit, ianya jadi agak sukar untuk melakukan dan mengetahui segala-galanya.

Jom ikut panduan ini untuk membantu anda memulakan perniagaan makanan dari rumah.

Langkau bacaan. Tonton video penuh di sini.

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Rancang perniagaan anda

Pertama sekali, anda perlu memutuskan apa yang anda nak jual.

Jika anda masih tak boleh buat keputusan, baca artikel ni: Selling food for profit vs selling food you cook best.

Penyelidikan Pasaran

Adakah produk anda berbaloi untuk dijual?

Dapatkan bantuan daripada rakan-rakan dan keluarga untuk memberi maklum balas yang jujur sebelum anda memutuskan untuk menjual produk itu.

Cadangan Jualan Unik

Produk anda mungkin mempunyai pesaing.

Kaji kelebihan produk mereka dan kenal pasti apa yang membuatkan anda berbeza daripada mereka.

Sasaran Pasaran

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The first thing you need to do is to register your business with SSM.

As for licenses and permits, it depends on the type and location of your business which you can easily find using MalaysiaBiz.

MalaysiaBiz membantu anda mencari lesen yang diperlukan untuk perniagaan anda. Ini termasuk lesen, pendaftaran, permit, dan kelulusan.

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Logo Pensijilan untuk Perniagaan Makanan Dari Rumah

Bolehkah perniagaan makanan berasaskan rumah mendapatkan logo Halal, HACCP, GMP, dan Mesti?

Malangnya, tidak.

Ini kerana pensijilan ini memerlukan kemudahan pengeluaran atau kilang yang dikhaskan secara eksklusif untuk produk anda.

Walau bagaimanapun, KKM mempunyai panduan berguna untuk pengusaha makanan sediaan dari rumah bagi mengamalkan pengendalian makanan yang selamat.

Baca lebih lanjut di sini.

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Kecuali anda sudah mempunyai sumber bekalan yang stabil, perniagaan kecil cenderung menghadapi cabaran dalam mencari sumber.

Sebagai perniagaan makanan dari rumah, pilihan terbaik anda adalah mencari pembekal tempatan yang anda percayai yang boleh membekalkan bahan yang berkualiti dan berpatutan secara konsisten.

Apabila perniagaan anda sudah menghasilkan untung, anda boleh bekerjasama dengan pembekal yang lebih terkenal dengan harga yang kompetitif dan boleh anda bergantung.

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Bagaimana saya boleh menjual produk saya?

Jika anda menjual makanan siap saji, anda boleh mengupah penghantar dari Lalamove, GoGet, atau pickupp.

Anda juga boleh bekerjasama dengan platform penghantaran makanan seperti Foodpanda, GrabFood, dan ShopeeFood.

Untuk makanan seperti biskut, makanan beku, snek, dan makanan yang dibungkus, gunakan platform eCommerce seperti Shopee dan Lazada.

Jika anda berminat, anda juga boleh mempromosikan perniagaan F&B anda di pasaran dalam talian kami di sini.

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Pelabelan makanan dalam bungkusan yang mematuhi peraturan

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Setelah mempelajari maklumat baru ini, adakah anda bersedia untuk memulakan perniagaan makanan dari rumah anda?

Jom mulakan projek bersama! Kami boleh membantu anda dengan:

• Pelabelan dan pembungkusan
  Kandungan label pemakanan yang mematuhi peraturan
  Semakan dan nasihat kandungan label
  Ujian makmal fakta pemakanan
  Penjenamaan
  Produk pemasaran
  Pemasaran digital
  dan BANYAK LAGI!

Berminat untuk bekerja bersama? Kami juga!

Isi borang di bawah dan kami akan menghubungi anda tidak lama lagi.

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Food labelling in Malaysia is important if you are a food manufacturer or producer,  especially when it comes to pre-packaged food products.

Not only it is a legal requirement, but it also helps consumers make safe, informed purchase decisions.

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Food Labelling Mistakes to Avoid

Since the implementation of product labelling, we have seen a lot more labelling done correctly by food manufacturers in Malaysia.

However, we have also noticed some common blunders that can drive away customers or even result in a fine from the MOH.

So, here are some common mistakes you should avoid when creating food labels for your food products:

Illegible and unreadable labels

Labels need to be clearly visible in order for customers to read them easily.

If the writing on your label is so small that customers cannot read it, it defeats the purpose of having a label in the first place.

In addition to this, if the writing on your label is illegible, this causes confusion among customers.

They may think that they are buying something different from what they actually are buying.

Not only that, if you have illegible labels, you run the risk of being fined by authorities as legibility is one of the basic legal product labelling requirements in Malaysia.

So, if you find that your label is illegible or unreadable, then you should consider redesigning it.

Failure to include allergen information on labels

Allergens are substances that cause allergic reactions in some people.

They can be found naturally in foods such as milk, eggs, and peanuts.

Failure to include this information can lead people with allergies or intolerances to consume products that cause adverse effects on their health such as vomiting and diarrhea, headaches, and stomach aches.

Therefore, allergens listed in malaysia food act must be clearly labelled so that consumers know what ingredients they need to avoid when purchasing certain products.

Failure to do so is a severe offense under the Malaysian Food Act 1983 and may result in prosecution.

Making false and misleading claims

This includes claims such as “low fat”, “low sugar” and “no added sugar”.

The MOH has set out specific criteria for these claims so food manufacturers must ensure that their products meet those criteria before making any claim.

For the most part, this means that you should not make any statements about your product unless they are true, accurate, and can be proved.

For more information on nutritional claims, check out the Forbidden Claims on Product Labels in Malaysia and Permitted Nutrition Claims for Food Product Labels in Malaysia.

Not including nutritional information

The Nutrition Information Panel (NIP) is mandatory for all packaged foods sold in Malaysia. This includes pre-packaged items such as biscuits, bread, snack food, and drinks.

The NIP provides information on the content of calories (energy), fat, saturated fat, sugar, and salt per serving size.

It also indicates Glycaemic Index (GI) values for some products to help consumers choose healthier options.

It is a huge mistake for manufacturers not to include nutritional information on their labels. Consumers are becoming more health-conscious and want to know what’s in their food.

By not providing nutritional information, you are likely to lose out on sales as people will simply choose another brand with better information instead.

Suggested read: How to Get Nutrition Facts for My Product in Malaysia

Not having a professional label design

Having an unprofessional design is one of the biggest mistakes you can make as a food manufacturer.

Consumers will automatically associate your product with your label, so it’s crucial to have a professional label design that will make your brand look trustworthy and credible.

By having your labels designed by a professional designer, you can ensure that they will be attractive and eye-catching enough to attract customers’ attention.

Therefore, you would need to hire a professional label designer who understands what goes into designing food labels and how they should be structured in order to produce an effective one.

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Food Labelling Service in Malaysia

Food labelling in Malaysia is regulated under the Food Act 1983 and Food Regulations 1985.

However, some companies may not be aware of all regulations on food labelling in Malaysia and may not be able to meet all requirements by themselves.

Therefore, to avoid wrong labelling practices, contact a professional food label consultant so that you can create labels that comply with the local regulations.

Foodipedia can also help you create labels for your food products that will attract customers and increase sales.

Interested in working together? We definitely are!

Fill in the form below and we’ll get in touch with you shortly.

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

A home-based food business is a cost-effective way to begin your entrepreneur journey.

Since people are still shopping online, starting a business from the comfort of your home is a safe bet.

However, with such little experience, it is quite difficult to do and know about everything.

Follow this guide to help you start a home-based food business.

Skip the read. Watch the video here.

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Plan out your business

First of all, you need to decide what you are going to sell.

If you’re wondering about options, read Selling food for profit vs selling food you cook best.

Whichever approach you choose, you should take note of the following:

Market Research

Is your product worth selling? Get help from friends and family for honest feedback before you decide to sell.

Unique Selling Point

Your product may have competitors. Study their offers and figure out what makes you stand apart from them.

Target Market

Targeting every consumer is impossible. Define your core target market and focus on providing value to them first.

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License & permits for home-based business

The first thing you need to do is to register your business with SSM.

As for licenses and permits, it depends on the type and location of your business which you can easily find using MalaysiaBiz.

MalaysiaBiz helps you find the necessary licensing for your business. This includes licenses, registration, permits, and approvals.

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Certification logos for home-based food business

Can home-based food businesses get the Halal, HACCP, GMP, and Mesti logos?

Unfortunately, no.

Mainly it’s because these certifications require a production facility exclusively for your products.

However, MOH has a helpful guide for home-based food operators to practice safe food handling. Read more here.

It is also best to consider hiring pest control services so your production area is kept clean and safe from contamination.

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Where do I find good suppliers?

Unless you already have a stable source of supplies, small businesses tend to face challenges when finding resources.

As a home-based food business, your best option is to find a local supplier that you trust who can supply affordable and consistent quality ingredients.

Once your business is profitable, you can partner with more established suppliers with competitive pricing that you can rely on.

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How do I sell my products?

If you sell ready-to-eat food, you can either hire runners from Lalamove, GoGet, or pickupp.

You can also partner with food delivery platforms like Foodpanda, GrabFood, and ShopeeFood.

As for foodstuffs such as cookies, frozen food, snacks, and other packaged food, use eCommerce platforms namely Shopee and Lazada.

If you’re interested, you can even promote your F&B business on our online marketplace here.

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Compliant packaged food labeling

Once your products reach retail shelves, it’s best to have a compliant label.

The Ministry of Health has strict rules on food labeling listed in the Food Regulations 1985. 

Any label that isn’t compliant may face the risk of a fine from a sudden Label Enforcement Operation (Ops Label).

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How we help home-based food business

After learning this new info, are you ready to kickstart your home-based food business?

Let’s start on a project together! We can help you with

• Labeling and packaging
• Compliant label content
• Label content review & advisory
• Nutrition facts lab test
• Branding
• Marketing items
• Digital marketing
• and MORE!

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Frequently Asked Questions

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Register for a trademark to protect your business.

A trademark is your brand identity. In fact, it is what differentiates your product or service from others.

While having a trademark is not compulsory, all businesses are strongly encouraged to register for one.

This allows you to legally protect your brand identity from being misused by irresponsible parties, among other reasons.

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Steps to Register for a Trademark

The process of trademark registration can roughly take up to 18 months. It can take longer if you don’t go through the proper steps.

But, don’t worry because we are here to help you.

So, here’s our step-by-step guide on how to register for a trademark in Malaysia.

Step 1: Select a suitable trademark to register

There is a common misconception that trademark only means logo but it is actually more than that.

According to the Intellectual Property Corporation of Malaysia (MyIPO), a trademark means any sign capable of being represented graphically which is capable of distinguishing the goods or services of one undertaking from those of other undertakings.

That includes any word, phrase, symbol, design, or combination of these things that identifies your products or services.

However, not everything is eligible for a trademark.

The non-registrable trademarks include:

Prohibited Marks	If the use of which is likely to confuse or deceive the public or is contrary to law.
Scandalous or Offensive Matter	If it contains or comprises any scandalous or offensive matter or would not otherwise be entitled to protection in any court of law.
Prejudicial to the Interest or Security of the Nation	Registrar bears the responsibility of determining the trademark, whether it might be prejudicial to the interest or security of the nation. It may be that a mark contains an inflammatory statement or words.

If your trademark falls under the above categories, your application is most likely to be rejected.

Therefore, choose a trademark that complies with the Malaysian Trademarks Act 2019 for a smoother process.

Step 2: Conduct a trademark search

Moreover, your trademark should be distinctive and must not be identical or substantially similar to any existing trademarks.

This is to make sure there won’t be any conflicts that can delay the registration process.

Hence, why a comprehensive trademark search is highly advisable before filling out the application.

Furthermore, a search will also allow you to check if your trademark is available for registration.

Step 3: File a trademark application

The official process begins when you file for a trademark application.

To file for an application, you will need to fill out the TM5 form with the following information:

• Full name and address of the applicant
• Representation of the trademark (if it is other than normal typescript)
• Class number
• List of goods or services for which the trademark will apply
• Statutory Declaration

Step 4: Examination by the Registrar

After filing the trademark application, the registrar will examine your application for any irregularities during the Formality Review.

If there are any, you will be given the opportunity to correct the irregularities.

The Formality Review is then followed by a substantive examination.

During this phase, the registrar will examine your application to ensure that all requirements for legal registration have been met.

Step 5: Application approval or rejection

If your trademark application complies with all the requirements under the Trademarks Act 2019, you will receive a letter of approval.

On the other hand, if your application is rejected, you will be able to respond to the refusal either by sending an appeal letter or applying for an ex-parte hearing.

When your trademark finally fulfils the requirements, it will be published in the Government Gazette.

At this point, should anyone plan to reject or oppose the trademark registration, they can do so within two months.

If there is no objection, the trademark will be registered.

Step 6: Trademark Registration

Once your trademark has been successfully registered, you will obtain a certificate of registration.

The trademark is valid for 10 years from the date of application and is renewable for every 10 years thereafter.

Next read: Forbidden Claims on Product Labels in Malaysia

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Register for a Trademark Seamlessly

All in all, the process of registering for a trademark can be complicated and challenging.

Regardless, every business should try to register for a trademark since it is important to uphold your brand identity.

Still clueless? No worries, we can help!

Our trademark services help you through a smooth trademark application until you have your very own trademark.

To start, fill in your details below and our expert advisor will contact you shortly!

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Q: I am planning to open a grocery shop. What are the licenses and permits I need to apply?

Having valid business licenses and permits is mandatory to open a grocery shop in Malaysia. These licenses must be applied from Pihak Berkuasa Melesen (PBM) relevant to the location and business activity.

Licenses and Permits You Need to Open A Grocery Shop in Malaysia

Business owners are responsible to apply for relevant licenses and permits before they can legally start operating. Failing to have valid licenses and permits is an offence and may jeopardize your business!

Hence, there are a few licenses and permits you need to apply before you can open a grocery shop.

In general, there are 3 categories of licenses which are:

1. General licenses
2. Sector/Industry-specific licenses
3. Activity specific licenses

Specifically, business owners who are planning to open a grocery shop in Malaysia will be required to apply for licenses and permits under the general licenses and sector/industry specific licenses.

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General licenses

General licenses are those required when registering as a business in Malaysia. Those include company registration and business premise license, and signboard license.

Just like any other business, you must register your company with Suruhanjaya Syarikat Malaysia (SSM). It is mandatory for all businesses to be registered under SSM to be considered as legal entities in Malaysia.

Apart from that, if you are going to operate your shop from a business premise, you must apply for the business premise license. The license can be applied from your local town council.

On top of that, if you intend to display a signboard on your premises, you must also apply for the signboard license. Depending on your town council, you may need to apply for both licences at the same time.

Sector/industry-specific licenses

Sector/industry-specific license refers to a license for a specific sector or industry. This type of license is usually issued by the government ministries such as the Ministry Of Entrepreneur Development (MED) through BLESS.

BLESS is an online system to apply for licenses and permits related to business in Malaysia.

Thus, to open a grocery shop, you need to apply for some specific licenses and permits especially if you intend to sell scheduled controlled goods.

Here is the list of scheduled controlled goods:

Sugar	Wheat Flour	Cooking Oil	Chemical Compost
Kerosene	Petrol, motor spirit from all grades	Diesel Fuel	Soft Steel Round Bar
Cement	Liquid Petroleum Gas	Bread	Chicken

The permits to sell the goods can be applied through BLESS. You will need to provide related documents to proceed with your applications.

In the case of rice, you may apply for a retail license on the e-license portal (ELPPB) by the Ministry of Agriculture and Food Industries.

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Marketing Plan for Your Grocery Shop with Foodipedia

Opening a grocery shop legally in Malaysia is a part of your business strategy. Another part is to ensure that your grocery shop has continuous success with an effective marketing plan.

Hence, to attract more customers and stand out from your competitors, here are some marketing tips you can do:

Social media outreach

Because your customers are likely to spend a significant amount of time online each week, you should consider utilising social media marketing.

Social media posts may appear insignificant, but small, daily reminders of your products and offerings are an excellent way to stay in the minds of your customers.

In other words, social media is a low-cost and simple way to advertise special deals and upcoming events.

Website Design

Having a website is essential to stay competitive. The majority of customers will expect to be able to find your company on the internet.

Whether you want to sell your products online or simply provide information about your company and contact information, having a website with outstanding design will definitely help your business thrive.

Print marketing materials

Marketing materials include any items for communicating your marketing to customers. In print marketing, this includes business cards, brochures, catalogues, signs and banners.

Foodipedia can help you design effective marketing materials for your grocery shop at an affordable price. On top of that, we can also help with your social media campaigns. Need a compelling website design? Look no further! We can help you with that too.

So, just reach out to us to see how we can help you and your business!

Suggested read: Tips Berkesan Untuk Jual Produk Sejuk Beku Online

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Branding Strategy for Food Business Startups

A business is nothing without a branding strategy. You could sell your homemade kuih raya in naked packaging with no labels in sight but you wouldn’t sell them well without the right branding. 

Even though branding has gone through countless growing trends and technology, it’s still the same marketing practice of any business – to create a name, symbol, or design that is easily identified and distinguished from other brands. 

That’s why you desperately need a food branding strategy to create an unforgettable impression on customers. If you don’t have your own unique brand, people won’t tell you apart from other similar brands. After all, being in such a limitless market, standing out from others is what makes your brand better than the rest.

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Frequently Asked Questions

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.