Trademarks are just another way of reffering to brands.
If your business has a trademark, you have the legal right to protect your brand from any parties that may use something similar to your brand.
This is the main reason businesses in Malaysia apply for trademarks. Let’s get into the other reasons.
All businesses should know how important trademarks are as assets to help grow their business.
To a certain extent, consumers are influenced by the reputation of a brand that has a trademark.
Trademarks are essential tools to further advance your business to a higher level. Here are 5 reasons why your business should have a trademark.
Trademark is a valuable asset
Over time, the more your business reputation grows, the more valuable your brand will be.
Hence, trademarks provide value for your core business as it can help you expand your network and industry.
Communicate your brand with trademarks
When you trademark your brand or logo, you can convey various attributes about your company.
This bodes well with how your products and services connects to the right consumers because they can recognize you easily.
Better impressions on social media
Social media is a haven for businesses these days. That’s why having a trademark is essential to attract people looking for your products and services.
Combined with good upkeep of your social media, trademarks gives you higher traffic to your platforms which will ultimately result in higher rankings and more sales.
Next read: Licenses and Permits You Need to Open A Grocery Shop in Malaysia
Trademarks protect your business
As stated from the start, you can protect your brand from irresponsible parties that use your trademark.
Thus, it is advisable that you register your trademark with a dinstinctive mark and elements of your logo and brand.
Cost of a trademark is not expensive
How much does it cost to register a trademark in Malaysia? The cost to register a trademark is under RM500 for e-filing and manual filing respectively.
It is really inexpensive considering your are protected for 10 years whereby afterwards you need to re-new your trademark.
How do I trademark my brand?
All in all, having a trademark will only benefit your business extensively. Mainly because it sets your brand apart from others in your industry.
So if you’re thinking of getting a trademark or want to know more information, get in touch with our expert advisor for a quick chat.
Or head over to The Official Portal of myIPO.
DISCLAIMER
This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.
