Pelabelan dan pembungkusan makanan adalah sangat penting kalau anda bercadang untuk menjual produk makanan anda di Malaysia.

Sekarang, ramai pengguna sudah semakin bijak dalam membuat pembelian. Mereka akan merujuk kepada label makanan untuk memastikan mereka membuat pilihan yang tepat.

Sebagai pengeluar produk makanan, adakah anda tahu dengan mendalam tentang peraturan label pembungkusan makanan di Malaysia?

Tak tahu? Jangan risau. Anda boleh merujuk kepada Peraturan-peraturan Makanan 1985 tentang segala peraturan mengenai pelabelan produk makanan.

Langkah seterusnya adalah untuk menilai maklumat pembungkusan makanan pada label produk makanan anda. Adakah ia menepati peraturan seperti yang ditetapkan? Jika tidak, anda mungkin tak boleh pasarkan produk makanan anda di Malaysia.

Ada sebab mengapa anda wajib mematuhi Peraturan-peraturan Makanan 1985. Jom tengok sebab-sebab di bawah.

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Kehendak Pelabelan Produk Makanan di Malaysia

Untuk membantu anda, kami akan jelaskan serba sedikit tentang apa yang anda perlu tahu mengenai pelabelan makanan di Malaysia supaya anda dapat memasarkan produk makanan anda dengan cara yang betul dan sah.

Illustrasi

Kalau anda bercadang untuk meletakkan gambar pada pembungkusan anda, gambar tersebut mestilah tak bercanggah dengan produk anda demi mengelakkan kekeliruan.

Sebagai contoh label makanan, kalau anda menjual sos cili, anda boleh memaparkan bahan-bahannya seperti cili, garam dan lada dan/atau gambar cadangan hidangan.

Namun begitu, jika gambar itu menunjukkan jenis makanan lain, anda harus meletakkan perkataan “Cadangan Hidangan / Resepi” supaya pengguna tak keliru.

Bukan itu sahaja, perkataan dan ayat yang digunakan seiring dengan gambar juga ada peraturan tersendiri.

Logo pada Label Pembungkusan Makanan

Adakah produk anda mempunyai pensijilan Halal, Mesti, HACCP dan lain-lain? Jika ada, anda boleh memaparkan logo-logo tersebut pada pembungkusan produk anda.

Rugi kalau anda tak tayang logo-logo ini setelah anda bertungkus lumus memohon. Logo-logo tersebut membuktikan yang produk makanan anda adalah lebih berkualiti daripada produk makanan yang lain.

Pengguna yang bijak akan memastikan mereka membeli produk yang mempunyai pensijilan ini, jadi anda haruslah menjadi bijak juga dengan meletakkan logo-logo ini pada pembungkusan anda.

Walau bagaimanapun, anda tak boleh memaparkannya secara suka hati. Terdapat peraturan yang khusus dalam Peraturan-peraturan Makanan 1985 bagaimana anda boleh memaparkan logo-logo ini dari segi saiz dan warna contohnya.

Produk

Kalau suatu produk makanan anda digemari ramai pengguna, mereka akan beranggapan keseluruhan rangkaian produk anda adalah sama bagus dengan apa yang mereka dah cuba.

Tapi bagaimana mereka nak tahu produk mana kepunyaan anda kalau anda tak letak brand anda pada pembungkusan?

Sebagai contoh label makanan, bayangkan anda menjual kek bulan yang teramat sedap tapi anda hanya menggunakan bungkusan plastik lutsinar tanpa logo anda dan sebagainya.

Jadi, bila pengguna nak beli produk anda, mereka takkan dapat bezakan mana satu produk anda dengan pesaing-pesaing yang lain. Akibatnya, anda hilang jualan yang berpotensi jadi pelanggan tetap anda.

Oleh itu, sentiasa ingat untuk memaparkan brand anda diikuti oleh nama produk anda supaya pengguna dapat mengingat produk itu.

Walau bagaimana, anda kena ingat bahawa penggunaan perkataan-perkataan seperti “berkhasiat”, “tonik”, “kesihatan” dan sebagainya adalah salah di sisi undang-undang jika produk anda gagal memenuhi syarat-syarat yang diperlukan terlebih dahulu.

Kuantiti Makanan

Anda juga hendaklah meletakkan jumlah kuantiti produk makanan anda pada label pembungkusan makanan anda. Anda boleh pilih sama ada untuk letak berat bersih, isipadu atau bilangan kandungan mengikut jenis produk anda.

Selalunya, produk yang sama mempunyai isipadu yang sama seperti produk dalam tin dan produk sejuk beku.

Pelabelan kuantiti makanan membantu pengguna memilih produk dengan kuantiti yang mereka perlu sahaja.

Kandungan pada Pelabelan Makanan

Kandungan pada pelabelan makanan juga adalah wajib. Ia mungkin kelihatan mudah untuk menyenaraikan semua bahan-bahan yang digunakan dalam proses pembuatan makanan tersebut tetapi ramai pengeluar makanan membuat kesilapan.

Kandungan mestilah dinyatakan dengan JELAS dan menggunakan nama sebutan sebenar dengan saiz font dan jenis text yang dibenarkan.

Produk yang mempunyai daging lembu, daging babi, lemak babi atau alkohol hendaklah dinyatakan (eg. MENGANDUNGI BABI).

Selain tu, produk yang mempunyai alergen juga perlulah dinyatakan dalam senarai kandungan untuk memberitahu pengguna bahawa produk itu boleh menyebabkan alahan dan hipersensitiviti.

Untuk makanan dalam bentuk cecair, anda harus meletakkan berat bersih dan juga berat setelah dikeringkan.

Label Maklumat Pemakanan

Komponen penting seterusnya adalah label maklumat pemakanan. Tak ramai yang tahu tentang ini tapi tak semua produk makanan perlu mempunyai maklumat pemakanan.

Ini termasuk tetapi tak terhad kepada roti, daging berkaling, bijirin, buah berkaling dan minuman ringan.

Selain itu, pengeluar makanan mestilah ambil tahu tentang jenis-jenis tuntuan yang dibenarkan untuk diletakkan pada pembungkusan makanan.

Tuntutan seperti “bebas dari” “tinggi” atau “rendah” perlu mematuhi peraturan yang dinyatakan di dalam Peraturan-peraturan Makanan 1985.

Hubungi kami untuk tahu bagaimana nak dapatkan maklumat pemakanan untuk produk anda di Malaysia.

Pengeluar / Pengimport

Adakah produk makanan anda dibuat dan dikilangkan di Malaysia ataupun diimport? Jika produk anda adalah buatan Malaysia, anda mestilah nyatakan nama dan alamat pengeluar/pengilang/pemilik hak pembuatan.

Untuk produk yang diimport, lebih banyak maklumat pembungkusan makanan yang diperlukan.

Nama dan alamat pengeluar/pengilang/pemilik hak pembuatan perlukan diletakkan sekali dengan nama dan alamat pengimport tempatan dan negara asal produk itu.

Tarikh Luput

Tarikh luput adalah wajib untuk dinyatakan pada pembungkusan makanan anda. Jangan sesekali ambil mudah tentang ini kerana ia boleh membahayakan kesihatan pengguna. Kalau apa-apa berlaku kepada pengguna, ia dapat memberi impak yang buruk kepada brand anda.

Jadi, nyatakan tarikh luput dengan JELAS dalam format hari, bulan dan tahun.

Kod Bar

Kalau anda menjual atau berniat untuk menjual produk makanan anda di dalam pasar raya mahupun kedai runcit, kod bar pada pembungkusan adalah satu kemestian.

Terutamanya kalau anda mengeluarkan produk anda secara besar-besaran, dah tentu produk itu memerlukan kod bar tersendiri supaya dapat mudahkan proses daftar keluar dan inventori.

Menjana label kod bar tak susah. Produk online pun boleh ada kod bar tersendiri. Namun begitu, label kod bar perlulah mematuhi peraturan yang ditetapkan dari segi saiz dan margin.

Deskripsi pada Pelabelan Makanan

Walaupun deskripsi makanan tak wajib, pengguna akan hargai kalau anda letak sedikit pengenalan tentang produk anda.

Anda boleh masukkan maklumat tentang syarikat anda ataupun fakta-fakta menarik mengenai produk anda.

Namun begitu, deskripsi anda mestilah mematuhi Peraturan-peraturan Makanan 1985 supaya tak mengelirukan pengguna.

Arahan

Akhir sekali adalah arahan penggunaan dan penyimpanan. Kalau produk makanan anda mempunyai maklumat tambahan yang mesti dipatuhi oleh pengguna untuk mengekalkan kualiti, anda boleh letakkan arahan tersebut pada pembungkusan makanan anda.

Ini termasuklah arahan penyimpanan seperti cara penyimpanan makanan sejuk beku, arahan selepas dibuka seperti untuk makanan berkaling dan arahan memasak seperti untuk adunan kek.

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Garis Panduan Pelabelan Makanan di Malaysia

Sekarang anda dah tahu tentang segala kehendak pelabelan dan pembungkusan di Malaysia. Jadi, adakah pembungkusan anda mematuhi peraturan seperti yang dinyatakan di dalam Peraturan-peraturan Makanan 1985?

Tak? Jangan risau. Kami di Foodipedia boleh tolong anda dari segi pelabelan dan pembungkusan supaya anda dapat pasarkan produk anda dengan betul dan sah di Malaysia.

Cadangan bacaan: Packaged Food Solutions to Grow your Business

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Do you need help with your packaged food?

These packaged food solutions are super helpful to grow your business.

However, there are only a few food industry consultancy agencies that offer complete services.

Here at Foodipedia, we have just what you need to sell your products better.

Let’s get into our solutions and strategy to improve your packaged food sales.

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Custom  Packaging Design

Food packaging is the first thing customers see when they buy from you. They buy with their eyes first.

If you’re a startup, a sticker label might be your best choice because it’s convenient and low-cost.

However, if you want to grow, you’ll need a better packaging design to really set you apart from other small businesses in Malaysia.

Our team works closely with you to design a custom-made packaging design that is up to the food industry standards.

Food Regulation Review

In Malaysia, every food for sale must follow The Food Regulations 1985.

So before you reach a wider market, you need to make sure your food packaging and labeling strictly comply with the rules.

It is a very lengthy document filled with hard-to-understand terms that may overwhelm you.

This is the main reason why we want to help you by offering a food regulation review.

Food Label Consultation

A food label is more than just your logo, product name, and ingredients.

Although it’s understandable for small businesses, you should invest in the correct food labeling practices.

Especially if you’re seeing a growth in sales, having a legitimate label not only looks good but it protects you from potential fines.

 

Product Label Details

After noting down everything we need to know about your product, we structure the details according to the standard format.

Aside from the usual label details, we offer complimentary product descriptions to add to your label.

This is one sample that we recently did for our client. Although it isn’t compulsory, your customers will surely appreciate this info about your product.

Barcode

The most common barcode type in retail is the 12 digit UPC-A (Universal Product Code) or 13 digit EAN-13 (International Article Number). For food products in Malaysia, the primary barcode format is EAN-13.

But do I need a barcode?

Today, sellers must have barcodes on stocked items to organize ordering, pricing, sales figures, point of sale, and inventory.

Here at Foodipedia, we help you through the process of acquiring barcodes for all your products.

Nutrition Facts

Most of the inquiries we get daily are related to nutrition facts. Basically, it is one of the primary packaged food solutions we offer without fail.

Also known as the Nutritional Information Panel (NIP), it should contain the quantity of energy, protein, fat, carbohydrate, total sugar, and sodium. However, you can also test for other nutrients such as vitamins and minerals.

Foodipedia has been closely working with a top licensed food testing lab in Malaysia to help you skip the hassle. We are fully capable to cater to your needs including having our trusted runner collect your food sample (100-150g) to send to the lab.

Food packaging does not only protect the product, but it is also an excellent marketing tool to increase sales. This is because food packaging can influence your customer purchasing decision.

Before customers decide to buy a product, they are most likely to look at the packaging first. If they like the packaging, the chances for them to buy your food product are higher.

Therefore, it is important to make a good first impression with high-quality product packaging. Let’s get into how to package and sell a food product.

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How to Increase Food Sales with Food Packaging

So, if you’re planning to sell packaged food products, here is how to package food for sale.

Grab attention

One of the purposes of packaging is to attract attention so that people will buy the product. Therefore, when designing a product packaging, make sure it has attention-grabbing qualities.

Experiment with different colors, textures, and shapes to make your product stand out among others.

Consider your competitors

Whether you’re selling your food product online or in grocery/retail stores, it is a good idea to keep your competitors in mind when designing your packaging.

Your packaging design may look good by itself but when it is among other brands, will it look as good? Will it stand out on a crowded shelf?

Review your competitors’ products and see if you can improve your packaging to make it stand out more.

Highlight product name

The product name should always be highlighted on the front of the packaging. This will give the consumers a clear idea of what your product is about.

Additionally, choose a name that describes your food product well when selling packaged food.

Include selling points

Display unique selling points of your product on the packaging. Basically, it’s like telling the customers why they should pick your product.

Think about how your product is different from your competitors? How is it unique?

For example, you could say that your product is made from 100% natural ingredients. However, not all claims are permitted in Malaysia. So, make sure your claim complies with the Malaysia Food Regulation 1985.

Suggested read: Do Your Food Products Need Nutrition Facts Label?

Show actual product on your food packaging

Customers love to see what they’re buying. It is a good idea to show the actual product on the packaging.

You can show the product through packaging that has a window. However, be careful not to show any unpleasant parts of your product such as crumbs or broken pieces.

Suggest usage ideas and recipes

Feel free to add usage ideas for your product. Let’s say you’re selling a sauce, you could say that it can also be used as a marinade or dressing.

If the space permits, you can include short recipes. These will show your product’s versatility, thus making it more attractive and worth it.

Reference to other products on your food packaging

If you have other products or flavors in line, you can put a reference on your packaging. This will tell your customers that you have other varieties that they might also like.

Make it brief

Too much information is never good when you’re packaging food for sale. In fact, it can be overwhelming. You would want to make it easy for your customers to skim through all the information on your packaging.

So, avoid long paragraphs and keep them straight to the point as much as possible. Plus, make sure all the information is displayed clearly and organized.

Encourage repeat sale

The customer finally bought your product but it doesn’t end there. Good food packaging will be able to retain customers.

While they’re consuming your product, they might re-read the package. This will strengthen the emotional connection and therefore, they will most likely still buy your product next time.

Ways to Maximize Food Sales with Packaging

We are the food packaging and labeling experts in Malaysia and we can help you create the best product packaging for selling packaged food.

Not only do we help you on how to sell packaged food, but we also offer digital marketing services so you know how to increase sales in the food business.

So do not hesitate to get in touch with us today!

Next read: 5 Tips for Restaurants to Make Packaged Meal Kits

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.

Restaurant-owners are looking for new ways to cope with no dine-in rules. Part of the answer is packaged meal kits.

Currently, there are many places that deliver meal kits in Malaysia so customers can still enjoy their favorite meals at home.

So, for any food business, packaged food is a great idea to increase revenue even when in-house dining is allowed. Let’s take a look at meal kit start-up tips for restaurants.

What is a Meal Kit?

A packaged meal kit is a type of food service of pre-portioned and pre-prepared food ingredients and recipes for customers to prepare at home.

Usually, all of the ingredients are included in the meal kit, as well as step-by-step instructions. Converting your most popular menu items into a packaged meal is a great approach to engage with consumers who cannot dine in.

How do you make a meal-delivery kit?

1. What are your signature dishes?

The first thing you need to do is to examine your menu. Look for which meals are your best-selling items. Which of them are unique to your brand and represent your business the best?

Once you have that covered, decide which meals you can convert to packaged meals in an easy meal kit for home chefs.

Customers interested in packaged meal kits may have some cooking experience around the kitchen. But, if you choose a dish that is easy for everyone, you’ll reach more customers. So, avoid meals that have complicated steps and hard-to-get ingredients.

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2. Give Step-by-Step Directions

Then, take a look at the components of your chosen meal. In general, some dishes are made with multiple mini-recipes. So list out the various instructions with your chef and start mapping the steps to improve the directions to cook. Then, ask them how they train their cooks to make the dish and use it to create your recipe and instructions.

Once you’ve done that, get a few beta testers to try out the do-it-yourself meal for feedback— friends, family, and staff. This way, they will let you know which areas that need improvement before you deliver to your customers.

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3. How to Price your Meal Kits

Keep in mind that DIY meal kits from restaurants are not a replacement for dining in. Hence, the restaurant meal delivery kits must not cost as much as the menu item, especially if the customer has to add ingredients themselves.

But you also have to consider the price of food-safe packaging as well. So price your restaurant meal delivery kits accordingly. You can even have the chance to upsell your meals with clever marketing. Give options to add drinks, side dishes, or condiments for a better experience for your customers.

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4. How do you Package Meal Kits?

As food business marketers, we know that packaging should be functional rather than just a package. So, you need to separate the different ingredients to prevent breaks or damage during meal kit delivery in Malaysia.

This is also a chance for you to present your brand with visual attraction. A packaged meal kit is not only to increase your revenue, but it is a great marketing tool for your whole brand.

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5. Build Customer Connections

We mentioned that the packaging is a great marketing strategy, but not just because of the visual elements. Encourage your customers to share their experiences online by providing specific brand hashtags to track positive results. Be sure to thank them online too!

Moreover, you can bring them to your website to bring in more traffic to your content marketing. By using this method, you can use foodservice diy meal kits to get new subscribers for your email marketing if you have an e-newsletter.

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Are Making Meal Kits Worth it?

If you don’t know by now, the answer is YES. From the customers’ point of view, DIY meal kits mean no shopping for raw ingredients and no extensive food prep. What’s more, it takes less than 15 minutes to cook a gourmet meal!

Hooked on the idea? Hire us, the packaging and labeling experts in Malaysia to package your best-selling menu items. On top of that, we also offer digital marketing to better reach your newfound customers too!

So get in touch with us today and experience next-level marketing for your food business.

Next read: Kantan Food’s Journey to Authentic Malaysian Ready To Cook Pastes

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DISCLAIMER

This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.