If you want to start selling your homemade goods such as pastries and snacks, you need to know how to properly package the food.
So, we have prepared some tips on how to package food for commercial sale.
Why Should You Package Food for Sell?
There are many reasons why food packaging is important especially if you plan to sell your food in stores.
Protect the quality and freshness
The primary reason for packaging is to protect the content inside. For food products, proper packaging will protect the food against microbes and bacteria.
Hence, the quality and freshness will not be affected during shipping and once they are on the shelves.
Besides protecting your product, food packaging also informs the customers about your brand and what you stand for. It also makes it easy to distinguish your products from those of your competitors.
Food manufacturers in Malaysia are required by law to display information about their products on the food label. The information include ingredients, nutrition facts, expiration date and others as stipulated in the Food Regulations 1985.
Tips to Package Food for Commercial Sale
When it comes to food packaging, the possibilities are truly endless. You can use your creativity to create a packaging that represents your product as well as your brand.
Nonetheless, you must make sure your packaging will not compromise the quality of your product.
Choose suitable material
You must carefully choose the material for your food packaging to keep the contents fresh and safe for consumption even after long hours of shipment and distribution.
Some of the most common type of material used for packaging are glass, cardboard, metal, or plastic.
However, not all products are suitable for every materials. Certain products will require specific packaging materials to protect them against external factors such as humidity, light, and pests.
Hence, you need to do some experimentation and ‘trial and error’ to determine which packaging is the best for your product.
Design your packaging
Your packaging design must adhere to your brand look and feel, or buyers may feel a disconnect when they see your products on the shelves.
When you are designing your packaging, think about how to make it stand out. Focus more on the visuals, colours, and graphics. These are more interesting to people than a lot of text.
Include labelling information
Most packaged food are required to display labelling information as required by the Malaysia Food Regulations 1985.
You need to include a variety of information, such as:
- Product name
- Net weight
- Nutrition facts
You may need to add more information based on the product you are selling. When in doubt, you can just refer to Food Regulations 1985 or you can contact us for assistance.
Convey your message
There are a lot of products out there that are similar to what you are selling. So, you want to make sure the customers know that your product is the best choice.
To do that, you may highlight specific information from your nutrition facts label and market it on your food packaging.
More information: How to Promote Food Products with Nutrition Labelling
Grow Your Food Business with Foodipedia
Food packaging and labeling can be complicated, especially for small business owners who are just starting.
That is why Foodipedia provide complete packaging and labelling service for food businesses at a very reasonable price.
We can help your business develop a comprehensive food packaging strategy that fits your goals and branding. You just have to sit back while we do everything for you.
Need more food business tips? We’re the food marketing agency in Malaysia that works for you to elevate your business level to the max!