The MyChoice logo program is a great initiative by the Ministry of Health Malaysia to help provide a healthy environment for healthy eating.
It was actually a fitting response by the MOH due to the call for action for the food services industry to provide healthier options for their customers.
Hence, this has challenged many food businesses in Malaysia to earn this MyChoice logo for the sake of better business and to bring in more customers.
MyChoice Program Helps Improve the F&B Industry
Eating out is slowly resurfacing as a habit as the government has allowed fully vaccinated people to dine in safely.
But despite its convenience, eating out has its bad side. If you compare it to home-cooked meals, the food is higher in calories, sugar, fat, and salt.
Thus, F&B businesses with the MyChoice logo are at an advantage as it lets consumers know they are much healthier than those without the MyChoice logo.
So, how can you apply for the MyChoice logo?
Guidelines on MyChoice Logo in Malaysia
In general, food and beverage businesses may display this logo if they meet the nutrient criteria of the Ministry of Health Malaysia.
Why should I have the MyChoice logo?
- Helping consumers identify healthier options in food outlets.
- Guiding consumers to make smarter choices on the food menu.
- Encouraging the food services industry in producing healthier menus.
MyChoice Logo Format
- Use only 1 color for the MyChoice logo.
- The location of the logo must be beside the approved food menu.
- The logo should be clearly seen by the customers.
- Displaying the logo on food packaging, brochure, poster, tray mat, and restaurant website is optional.
- The logo must follow the identification, color, and size requirements set by MOH.
- Do not use non-designated colors, rearrange the logo formation, rotate the logo, remove any part of the logo formation, distort or stretch the logo, or substitute fonts in the logo.
- The logo must not touch or cover any essential information on the menu.
Logo Size on Display
The size of the MyChoice logo should not be less than 10 mm width on a 297 mm X 210 mm (A4 size) display surface area. The size of the Logo should increase proportionately with the size of the display surface area.
How to Apply for the MyChoice Logo
Application for the MyChoice logo is open to all Food & Beverage restaurant chains in Malaysia that provide the same menu across all their outlets. This includes franchise restaurants, fast food companies, and individual companies.
Registered applicants by the Registrar of Companies and stipulated under Food Hygiene Regulation 2009, are also eligible to apply for the MyChoice certificate.
To apply, you must submit your application to the Nutrition Division by email at mychoice@moh.gov.my. The application form is available at
http://nutrition.moh.gov.my/ (Appendix 1: Application Form).
Every menu submitted will be evaluated according to the criteria which consist of nutrients and other details for the set menu and beverages.
Apart from the stated criteria, applicants should follow the recommended actions to provide healthier options for consumers.
Then, applicants must send the certificate of analysis of the foods during the submission of the application. Carry out the lab test by accredited and recognized laboratories from the Department of Standard Malaysia under the Skim Akreditasi Makmal Malaysia (SAMM).
ILAC or MRA Signatories laboratories that are recognized by the Department of Standard Malaysia are also accepted.
Submit all designs using the MyChoice logo for approval. All materials submitted are not returnable.
Upon receipt of the application, MyChoice Secretariats will verify the completeness of the application.
Any costs related to the submission of the application (including analysis, laboratory test, and designing artworks) will be borne by the applicants.
The approved menu may be randomly selected for analysis to ensure that they continue to meet the standard nutritional criteria. Any restaurants whose menus fail to meet the criteria will be investigated and may be disqualified from the MyChoice program.
MyChoice Logo Application Procedure
Improve Sales with the MyChoice Logo
Restaurants should grab this opportunity as they can certainly benefit the most from this incentive.
Since consumers are much more conscious of their food, the MyChoice program will certainly help F&B businesses to gain more orders.
Nonetheless, presentation is key to attract the right demographic. So you’re going to need a packaging expert in Malaysia for that task.
Foodipedia offers proper labeling and packaging services in Malaysia for forward-thinking food businesses that want to serve their customers better.
Next read: How to Promote Food Products with Nutrition Labelling
