You’ve got the recipe on lock but what about your food product packaging?
Of course, you take pride in your own pride so it should be reflected in your packaging as well.
Simply designed food packaging will not be enough to uplevel your product in the market.
If you’re wondering how, follow these food product packaging tips especially for new businesses.
What are the benefits of food packaging?
The first rule of thumb is to make sure your food packaging follows the labeling rules stated in the Malaysian Regulations 1985.
From there, you can incorporate all the compulsory label content into your creative design to ensure a compliant label.
Once your packaging is compliant and designed well, you can safely sell your product since you’ll be safe during enforcement activities.
Moreover, you can easily retail your food product locally or internationally which gives you an edge over your competitors.
How do you make a good product packaging?
No matter your product, the packaging should be a close priority to your finalized product.
Truth be told, many of our clients have asked for our help to redesign their packaging.
With that in mind, we’ll share with you the essential tips you need especially if you’re a new business.
Packaging Material
The food industry is limitless, and so are its categories. The most common food products can be frozen, powdered, mixed, dried, ready-to-eat, and drinks.
As such, the packaging must be secure and safe from contamination and damage.
If you want to be extra sure, you’ll need the expertise from a certified consultant for the most ideal packaging for your product – we can help with that.
Type of Packaging
Similarly, you’ll need to decide on the type of packaging you will use for your product.
Depending on your food product, there are many options you can easily find. The cheapest option would be from suppliers in China.
Aside from your supplier, the most common types of food product packaging are ziplock pouches, glass jars, plastic containers, and bottles.
Amount of Product
From our marketing point of view, it is advisable to keep product quantity to a slight minimum to urge customers to buy more.
Also, you can refer to other similar products on the market to make your final decision which will give you a competitive edge.
Be sure to consider the cost of packaging and your product price when you’re deciding your product quantity in a single package.
Packaging & Label Size
Before you start your packaging design, you must confirm the size of your packaging label first.
When you’ve decided on the abovementioned tips, it is easier to measure out the ideal label size that perfectly fits your chosen packaging.
As a result, you will also make it easier for the label designer to develop a creative design that meets all your requirements.
Compliant Label Content
All food products produced in Malaysia must have label content that complies with the Malaysian Regulations 1985.
Although we see many products can sell well even without following the rules, they won’t go as far as a compliant label.
We know new food businesses may not have the time or patience to ensure compliance which is why we provide reliable food label compliance solutions too.
Food Product Packaging Design
Now that everything is according to plan and ready, you can now hire a professional packaging label designer that is an expert in the food industry – Us!
However, if you decide to go on another route, make sure they have the right skills and knowledge about food product packaging.
Preferably one that knows the accurate graphic elements which will need reference from the Malaysian Regulations as well.
Since you’re here already, get in touch with us for professional food packaging services.
Complete Food Product Packaging Solutions
Every food product on the market needs proper packaging and labelling.
Foodipedia has been in the industry for quite a while so we understand how challenging the F&B industry is, especially for startup businesses.
We are ready to support your efforts in developing a proper packaging and labeling design to boost your business.
Want to work on a project with us? Get in touch for more information!
Next read: 5 Useful Tips to Boost Your Food Product Packaging Design
DISCLAIMER
This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding food business solutions in Malaysia before making any decisions.
