Selling food for profit vs selling food you cook best

Starting a business can be tough but if you’re in the food and beverage industry, you’re in luck! Why? Because everyone needs to eat.  Nonetheless, the journey from your kitchen to your consumer’s plate can be a rocky one. More so if you don’t know what your goals are from the get-go.  You can either [...]

10 Effective Food Product Marketing Strategies for Local Business Owners in 2021

If you are in the Ready-To-Eat (RTE) food industry, then you need to up your branding game to enjoy the larger share of the pie with so many RTE food brands out in the market. Food product marketing is crucial at this point in time for your business and services to reach more people. As […]

Design Unique RTE (Ready-To-Eat) Food Product Packaging

Follow the best food product packaging requirements to expand your food business in 2021. Is your food product packaging not up to the 2021 trend? And are you not doing anything about it? Think again. Your Ready-To-Eat (RTE) food products need a new face if you want to experience bigger business revenue in 2021. Remember, […]

Marketing Materials for Food Businesses in 2021

Marketing materials are a must! It’s already 2021 but you’re only promoting your packaged food on social media? Big mistake. Here’s your wake up call – what you desperately need are marketing materials that can do the selling for you.

Yong Mama Prawn Muruku : The story begins

The Start of Something New Yong Mama: A family tradition passed down to all Like most food businesses, a family is what started it all. However, Yong Mama had no idea how much potential their prawn murukku would have. Once upon a time in 1999, Madam Chua Siew Yong came across some scrumptious shrimp chips [...]

Branding Strategy for Food Business Startups

A business is nothing without a branding strategy. You could sell your homemade kuih raya in a naked packaging with no labels in sight but you wouldn’t sell them well without the right branding.