Your packaging design can make or break your brand, and it’s a crucial part of your business.
If you are in the food industry, then you know the importance of packaging design.
That’s why we have compiled this list of tips to help you boost your food packaging design.
From identifying your target audience to including important information, these tips will help you create a product packaging that will stand out from the crowd.
Upgrade Your Product Packaging Design with These Tips
The food industry is an incredibly competitive market, and it can be hard to get your packaged food product noticed with a dull and boring design.
Undoubtedly, if you want to sell your food products and get them into the hands of more customers, you need to create a product packaging that’s going to make the right impression on your audience.
With a little creativity and effort, you can definitely design a packaging that is sure to attract customers.
So, in this guide, we will go over some tips and tricks for improving your food packaging design, whether you are just starting out or you have been in the food business for years.
Identify your target audience
The first tip and the most important in creating food packaging design is to identify your target audience.
What are the demographics of your customers? Are they mostly male or female? Do they have children? Are they young professionals or retirees? What is their income level? Do they live in an urban area or a small town? What interests them?
Once you know who will be buying your product, you can design a product packaging that appeals to their tastes and preferences.
This helps you create a brand identity that will appeal to a larger audience as well as individual consumers.
Make sure your brand name stands out
The first thing that customers notice when they look at a package is the name of the brand on it.
Therefore, make sure that your brand name is easy to read, and placed in the most prominent position on the package.
Furthermore, if you want people to remember your brand both now and in the future, make sure that you give it a unique look that makes people remember it.
Choose the right colors for your packaging design
Color is an incredibly powerful tool for conveying emotion in food packaging design.
Bright colors like red and orange evoke excitement, while neutral colors like white or black convey cleanliness and purity.
So, make sure that the colors used in your packaging reflect the mood of your brand as well as the nature of your product.
Not just what looks good with certain colors but also what they mean to consumers.
Use high-resolution images
A well-designed food packaging will feature high-quality, high-resolution images that are clear, sharp, and bright.
The best images for packaging include ones that are relevant to your product.
They also should be large enough to be seen from a distance (even if you’re standing at the store shelf), so avoid small or fuzzy photos.
The more eye-catching an image is on a package, the more likely it will catch someone’s attention and get them interested in buying your product.
Choose fonts wisely
When choosing a font for your food packaging design, you must consider two main factors: legibility and aesthetics.
You don’t want your customers to struggle reading the text on your products especially if it’s something like an ingredient list or nutritional information.
On the other hand, you also want to make sure that your font doesn’t distract from the product itself by being too loud or distracting from its function (e.g., if it’s used on an ingredient list).
Be creative with typography
The next tip to creating an effective and memorable packaging design is to use typography properly.
Typography is the art of arranging type and letterforms in order to create a desired visual effect or mood.
It is used in virtually every aspect of graphic design, from business cards to websites, so it is no surprise that it is an integral part of food packaging design as well.
You can use typography for many different purposes including:
- Enhance the brand identity by using complementary fonts that match the feeling you want customers to associate with your product
- Convey a message about how fresh or healthy your food item is by choosing appropriate font types (e.g., script)
- Add visual appeal by incorporating creative fonts into artwork or borders
- Add a personal touch by making each letter unique through wordplay or illustrations
Include important information on your packaging design
You should also include important information about the product as stipulated in the Malaysia Food Regulations 1985.
This is where you can put things like nutrition facts, ingredients list, and directions for use.
It’s also important not to forget other information such as an expiry date, batch number, best before date, country of origin, manufacturer, and other details that are required by the law.
We suggest you read this article “Food Labelling and Packaging in Malaysia” for more information about what to include in your food product packaging and labelling.
Skyrocket Your Food Business with Proper Packaging Design
Food packaging design is a big deal.
The way your customers interact with your product and what they think of it is impacted by how well-designed its packaging is.
While these tips are useful, they may be hard to follow if you are just starting out in the food business industry.
This is why you should consider hiring a professional food packaging designer to help you build your brand effectively.
Foodipedia offers complete food packaging and labelling services that can skyrocket your brand.
Want to know how? Contact us for more information!